Moves and wins roundup: Week of 18 Nov

Red Bangle wins creative mandate for McCain Foods India

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division. This partnership follows a competitive agency pitch and will focus on enhancing McCain's market presence for products such as V Crispers and SureCrisp fries. McCain, a global leader in frozen foods, is leveraging Red Bangle's expertise to address evolving consumer demands and boost its B2B revenue streams in India. 

The collaboration aims to highlight McCain's innovative solutions, like SureCrisp fries, designed to maintain freshness during delivery. This innovation addresses the growing challenges in food delivery, especially in the post-pandemic era. With this partnership, McCain seeks to enhance customer engagement, expand its market share, and improve perceptions of frozen foods in the Indian market.

Crosshairs Communication wins PR mandate for Parisian luxury hotel

Crosshairs Communication has been appointed as the PR agency for Le Royal Monceau - Raffles Paris, focusing on shaping the brand’s messaging in Indian markets. The collaboration aims to enhance the hotel’s visibility and appeal to Indian travellers seeking refined experiences in Paris.

Le Royal Monceau is a luxury hotel known for its Parisian charm and contemporary design, situated near iconic landmarks such as the Eiffel Tower and the Louvre. The property combines French elegance with modern amenities, offering guests a gateway to the city's rich cultural and artistic heritage.

Sony Pictures Networks India secures ACC media rights for 2024-2031 

The Asian Cricket Council (ACC) has awarded exclusive media rights for its tournaments from 2024 to 2031 to Sony Pictures Networks India (SPNI). The agreement covers broadcasting rights for all editions of the Men’s and Women’s Asia Cups, as well as Under-19 and Emerging Teams Asia Cups. This deal represents a significant financial growth of over 70% from the previous cycle, reflecting the rising popularity of ACC tournaments. 

This partnership aims to enhance the visibility of Asian cricket through SPNI’s extensive coverage across television, digital, and audio platforms. The increased revenue will also support grassroots development, infrastructure, and talent pathways for associate nations. The collaboration is expected to elevate the standards of broadcasting and expand the reach of cricket across Asia and beyond.

Tata CLiQ rebrands as fashion-focused e-commerce platform

Tata CLiQ has transitioned to Tata CLiQ Fashion, repositioning itself as a specialised platform for fashion and lifestyle products. The rebranding marks a shift from a general marketplace to a dedicated fashion destination, featuring categories such as apparel, accessories, beauty, and home.

The updated identity includes a new logo with vibrant colours and modern typography, reflecting a bold and contemporary approach. The revamped platform aims to connect with consumers seeking personal expression through fashion while emphasising innovation and responsibility in its offerings.

Avance PR wins mandate to manage public relations for Stovekraft in north India

Avance PR, a growing PR agency in Gurugram, has secured the mandate to manage public relations campaigns for Stovekraft, a leading kitchen and home appliances brand in India. The agency will focus on media relations and PR strategies across north India, targeting regions like Delhi NCR, Haryana, and Uttar Pradesh, to strengthen Stovekraft’s presence and market share.

Ritika Garg, founder and CEO of Avance PR, emphasised the agency’s aim to enhance Stovekraft’s visibility and reinforce its position as a leader in the industry. The campaign will combine traditional and digital media, focusing on product innovation and thought leadership, to support Stovekraft’s expansion in North India.

FCB India appoints Anupam Chauhan as executive vice president

FCB India has appointed Anupam Chauhan as executive vice president, with over 20 years of experience working with brands like American Express, SC Johnson, Nestlé, Coca-Cola, and Zomato. Anupam's career is marked by numerous awards such as Effies, Spikes Asia, and Cannes Lions, along with a proven record of delivering strong business results.

Ashima Mehra, CEO of FCB India, expressed her enthusiasm for this strategic hire, emphasising Anupam's experience and leadership qualities as a key asset for the agency's growth and transformation goals. He looks forward to collaborating with leaders like Dheeraj, Ashima, and Mayuresh to deliver innovative, business-driven solutions for FCB India’s clients.

TVS Motor unifies premium brands with TBWA\India 

TVS Motor Company has consolidated the creative mandate for its premium brands—including TVS Apache, TVS Ronin, TVS Performance Gears, and associated sub-brands—under TBWA\India, its creative partner since 2020. This partnership aims to craft a unified, bold narrative that connects with diverse motorcycling communities globally, emphasising TVS Motor’s commitment to performance, innovation, and lifestyle excellence. By unifying its communications strategy, TVS seeks to align its lifestyle, sport, and super sport segments with its racing heritage to resonate with seasoned riders and new motorcycling enthusiasts worldwide. 

The consolidation underscores TVS Motor’s focus on innovation in product development and brand storytelling. With TBWA\India’s approach, the collaboration aims to deliver impactful campaigns that celebrate TVS’s legacy in lifestyle and performance motorcycling. These efforts will prioritise authentic, performance-driven content that transcends technical specifications, creating memorable brand experiences that differentiate TVS in a competitive market while elevating its global racing and lifestyle image.

LG Channels partners with Moloco for streaming advertising in India 

Moloco, a provider of machine learning and performance advertising solutions, has partnered with LG Electronics to deliver video ads on LG Channels, a free ad-supported streaming service. This collaboration aims to enhance ad effectiveness and support demand generation for advertisers in India.

LG Channels, available globally on approximately 220 million LG smart TVs, features over 3,800 channels, including around 70 popular Indian ones. Launched in India in September 2023, it offers premium content spanning news, entertainment, and more, with plans to expand further. The partnership enables Moloco to power in-stream video ads, offering advanced targeting capabilities and optimising advertising opportunities. 

The collaboration leverages LG Channels’ connected TV (CTV) platform to provide precise ad targeting based on channel, language, and region, creating a valuable medium for brands in India. This initiative supports advertisers in achieving measurable results while offering tailored ad experiences to over 10 million Indian households with access to LG Channels.  

Havas Creative India wins Eastman Auto & Power's mandate

Havas Creative India has secured the creative Agency of Record (AOR) mandate for Eastman Auto & Power Ltd, a provider of last-mile e-mobility, solar rooftops, and energy solutions. Following a multi-agency pitch, Havas will drive Eastman’s brand communication from its Gurugram office, focusing on sustainability and innovation. The partnership also includes Havas Media India, tasked with enhancing Eastman’s market presence through data-driven media strategies.

Eastman CMO Sudham Ravinutala praised Havas for its bold, value-driven approach, while Kundan Joshee of Havas Creative India highlighted the transformative potential of their collaboration to craft impactful, platform-agnostic campaigns for a dynamic India. 

Procam International elevates Neha Kandalgaonkar to vice president and head-corporate communications and PR

Procam International has promoted Neha Kandalgaonkar to vice president and head-corporate communications and PR. In her new role, she will lead strategic communications, media relations, and crisis management, while fostering global athlete partnerships.

Additionally, she will oversee integrated communication campaigns for Procam’s flagship events, including the Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K, and Tata Steel World 25K Kolkata. Having been with Procam since 2014, Kandalgaonkar has played a key role in the organisation's media and PR efforts and brings extensive experience from her prior work at agencies and brands. With a strong background in sports PR, she has worked with major events, leagues, and grassroots initiatives, such as the ICC, Rajasthan Royals, and Mahindra Youth Football Challenge.  

Art-E wins 360-degree marketing mandate for Sharp Electronics

Art-E Mediatech has secured a 360-degree marketing mandate for Sharp Electronics. This partnership, won through a competitive multi-agency pitch, tasks Art-E with managing a comprehensive range of marketing activities, including in-store promotions, offline marketing, media buying, social media, performance marketing, and brand strategy. The collaboration aims to enhance Sharp's visibility and engage audiences across various channels.

Independent ad agency Crayons Advertising has been awarded the advertising and infrastructure rights for Maha Kumbh 2025. This win builds on their success at the 2019 Maha Kumbh, where they collaborated with top brands like HUL, Colgate, and LIC.

With an expected 400 million visitors, Crayons plans to design immersive installations, strategically placed signage, and tents to enhance the atmosphere while providing brands with impactful engagement platforms. The agency plans to create functional and visually appealing setups that align with the event’s sanctity while offering outreach opportunities for brands.  

Namita Tiwari joins RMSI as global marketing head

Namita Tiwari, a marketing professional with 22 years of experience, has been appointed vice president and global head of marketing at RMSI, a geospatial and locational intelligence technology firm. Reporting to CEO Anup Jindal, she will lead the company’s global marketing efforts and implement strategic programmes to foster innovation and growth. Before this, Tiwari managed her own CMO advisory practice, Elevate, and held a leadership role at Wipro, where she headed Cloud Infrastructure Marketing.