Moves and wins roundup: Week of 18 Nov

Art-E wins 360-degree marketing mandate for Sharp Electronics

Art-E Mediatech has secured a 360-degree marketing mandate for Sharp Electronics. This partnership, won through a competitive multi-agency pitch, tasks Art-E with managing a comprehensive range of marketing activities, including in-store promotions, offline marketing, media buying, social media, performance marketing, and brand strategy. The collaboration aims to enhance Sharp's visibility and engage audiences across various channels.

Independent ad agency Crayons Advertising has been awarded the advertising and infrastructure rights for Maha Kumbh 2025. This win builds on their success at the 2019 Maha Kumbh, where they collaborated with top brands like HUL, Colgate, and LIC.

With an expected 400 million visitors, Crayons plans to design immersive installations, strategically placed signage, and tents to enhance the atmosphere while providing brands with impactful engagement platforms. The agency plans to create functional and visually appealing setups that align with the event’s sanctity while offering outreach opportunities for brands.  

Namita Tiwari joins RMSI as global marketing head

Namita Tiwari, a marketing professional with 22 years of experience, has been appointed vice president and global head of marketing at RMSI, a geospatial and locational intelligence technology firm. Reporting to CEO Anup Jindal, she will lead the company’s global marketing efforts and implement strategic programmes to foster innovation and growth. Before this, Tiwari managed her own CMO advisory practice, Elevate, and held a leadership role at Wipro, where she headed Cloud Infrastructure Marketing.