ABP Studios comes alive to engage new-age consumers

The launch film for ABP Studios, the recently announced content production house from the ABP Network, has been released.

 

The Studios have been set up to produce disruptive content. The film has been conceptualised  by 82.5 Communications.

 

Avinash Pandey, CEO, ABP Network said, “It has been a truly memorable experience working with 82.5 Communications on conceptualising and giving life to our new content division - ABP Studios. Stories beyond Black or White is a unique concept which gives us the creative liberty to go beyond mainstream and glean hidden meanings within the depth of things, concepts, and stories. 82.5 Communications has successfully created a messaging that is eloquent of the true vision of ABP Studios.”

 

Sumanto Chattopadhyay, chairman and chief creative officer, 82.5 Communications said, “Can the true colours of life emerge from grey? Yes, they can and they do—that is the message with which ABP Studios launches. With its rich repository of authentic Indian stories and its commitment to showing every facet of the facts, the grey reveals to the world the million shades of meaning within it.”

 

Zulfia Waris, business head, ABP Studios said, “Working with 82.5 Communications on ABP Studios has been a delightful experience. They have certainly been able to breathe life into our vision. We hope the audience will welcome the unique stories we have in store for them and also expand their horizons beyond the 'black or white' binary to embrace a multi-dimensional outlook towards things.”

 

CREDITS

 

Client team ABP Studios: Zulfia Waris, Vivek Mathur, Neha Sethi, Shivi Kumar, Ricky Saxena, Reema Suri, Manali Ghule, Saswat Satyadarshi

Creative agency: 82.5 Communications

Chairman and chief creative officer: Sumanto Chattopadhyay

Co-chairman and CEO: Kapil Arora

Planning lead: Rishabha Nayyar

Creative lead: Mayur Varma

Creative team: Joejee Manthanam, Durga Bangde, Neelesh Jain, Kirtish Talukdar

Account management and planning: Sharmista Dev, Saurav Ghosh, Atanu Deb, Devika Sharma

Production house: Beyond Studios