Fenesta explains why the best love is found by the window

Windows and doors brand Fenesta has rolled out a campaign titled ‘Bees saal, tumhaara khayal’ (cared for you for 20 years) to celebrate its 20th anniversary. Conceptualised by Titus Upputuru, the film highlights what the brand has meant to its consumers over the years.

 

The film captures the relationship between a father and daughter over a span of 20 years. It tries to portray the brand as one that not only provides scenic views but also protection, just like a father would. Through the years, the little girl grows up waiting for her father to return from work. The different times showcase the evolving relationship between the father and the daughter. In the end, as roles change, the father is seen waiting for his daughter to return from work. the film goes on against a song which states how a huge part of love entails waiting by the window.

 

Susmita Nag, CMO, Fenesta Building Systems, said, “20 years is a huge milestone for Fenesta. Fenesta has been a brand which has been built with a commitment to serve customers the best windows and doors solutions and services. To celebrate this anniversary, we are excited to

present this heart-warming tale of a father-daughter relationship that has been captured through our windows. Fenesta windows have always been the protector and the eyes to the outside world, and this ad beautifully showcases how they can also be the witness to life’s most precious moments.”

 

Upputuru said “It was a wonderful privilege to do this film for Fenesta. 20 years is a long time and Fenesta has been part of Indian fabric for two decades now. When we started thinking about the role that a window plays in our life, we realised it is not just to provide a view. The emotional attachment that we all have with our windows is so much more. We have all waited for standing by the window and life is a lot about waiting too. We wanted to capture this insight. The film celebrates this idea capturing the enduring relationship between Fenesta and the Indian consumer through the father-daughter metaphor, showing different ways the relationship evolves over time. It was a challenge to create twenty years in the space of two minutes, showing different times and seasons but as always God helped”