Forest Essentials unleashes the 'Power of Purity'

Forest Essentials has rolled out an ad film titled, 'the power of purity' that pays homage to women in power. The film has been conceptualised by Wieden+Kennedy.

The film will be showcased on television and digital platform.

The film begins in the dead of night as a group of women pick out the purest flowers from the forest. As day breaks, they are seen heading back to a castle, where a warrior princess has just woken up. She makes her way down to the bath house, where the film cuts to a shot of the products. The maids then apply the products on princess while bathing her. The film cuts to a shot of the princess donning full battle gear riding a horse. She is anointed by the local priest and rides away into the morning.

The film ends with a super of the Forest Essentials product and the company logo.

Mira Kulkarni , founder and managing director, Forest Essentials, said, "The new ad shows that every woman has a duality. Along with her feminine beautiful side, she is strong and powerful enough to deal with any situation."

Credits:

Client: Forest Essentials

Creative agency: Wieden + Kennedy

Creative team: V Sunil,Melissa Vazquez, Neha Sharma

Production house: Gang Films