Campaign India Team
Aug 07, 2018

How Britannia is celebrating 100 years of existence

The iconic brand showcased the roadmap for the future in Kolkata yesterday

How does a brand that has been around for 100 years renew itself?

Britannia has its eyes set firmly on the future -- new age consumers, new products and new markets form the centrepiece of its strategy. The video highlights Britannia's vision for the future.

Source:
Campaign India

Related Articles

Just Published

23 minutes ago

Social media fatigue? Agencies must spark conversati...

Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.

1 hour ago

Chetan Bhagat’s latest magnum opus is on booking ...

His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins savings.

1 hour ago

ASCI issues disclosure guidelines for LinkedIn ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to display the permitted disclosure terms with their posts.

5 hours ago

Hyped but hindered: Marketing moves that failed to ...

SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.