Campaign India Team
Dec 16, 2022

Shah Rukh Khan drives Hyundai’s purpose for all his friends

Watch the film conceptualised by Innocean Worldwide here

Hyundai Motor India has launched a campaign to highlight the features of its mobile application ‘myHyundai’. The film features actor Shah Rukh Khan who is seen telling his friends about the ease of using the brand’s mobile app. 
 
Conceptualised by Innocean Worldwide, the film begins with scenes of Khan chilling with different friends. While one of his friends uses the app to make use of Hyundai’s services and benefits, the other surprisingly asks his friends how he’s managing to do all of this via an app. The friend then sarcastically asks him how Shah Rukh hasn’t told him about the app yet.
 
It then continues to showcase other scenes where different people explore the app and credit the information to Khan.  
 
Tarun Garg, director (sales, marketing and service), Hyundai Motor India, said, “As a customer -centric brand, Hyundai consistently strives to introduce innovative smart mobility solutions for its customers. ‘myHyundai’ is a future ready step in this direction, envisaged to be an industry first versatile one-stop solution to explore, access and use products, services and benefits in the Hyundai universe. As we continue to take our customers on a journey ‘beyond mobility’, myHyundai offers a heightened user experience through the seamless integration of information and services on a single platform. Hence ensuring our most loved customers benefit from maximum convenience that is readily available at their fingertips.”
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Omnicom and IPG shareholders approve takeover in ...

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

3 hours ago

Mark Read: 'AI will unlock adland's productivity ...

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

4 hours ago

Ads everywhere, impact nowhere? Navigating the new ...

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?

4 hours ago

Films released in February gross INR 1,245 crores ...

Chhaava contributes 53% to total box office revenues of the month, finds Ormax Media report.