Advertising Digital
Campaign India Team
Nov 20, 2015

Weekend Fun: Vivo #NotSoFilmy

Watch the video here

Vivo Phones recently ran a social media campaign, #NotSoFilmy Diwali, which saw indie artists Uday Benegal, Monica Dogra and Prateek Kuhad collaborating to compose a song titled 'Nayi Subah'.
 
Social media played a key role, with inputs on the genre, feedback on lyrics, etc. being sought out on social platforms. The song went online on 10 November 2015.
 
2016 will see a music video being release for the song, which will be the final leg of the campaign.
 
Credits
 
Client: Vivo
Creative agency: Team Grey Group Batey
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

5 Eknath Shinde's message to advertising, marketing and media professionals

Kotak Mahindra Bank seeks digital creative agency

6 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption

Related Articles

Zomato’s ‘Mission Diwali’ shows India shining brightly when food and fun come together
Advertising
Oct 25, 2024
Campaign India Team

Zomato’s ‘Mission Diwali’ shows India shining ...

India's print ads thrive amid Diwali's spark
Advertising
Oct 31, 2024
Nagesh Joshi

India's print ads thrive amid Diwali's spark

Tata Starbucks aims to become the new Diwali hangout
Advertising
Oct 18, 2024
Campaign India Team

Tata Starbucks aims to become the new Diwali hangout

Just Published

Can Bluesky disrupt social media marketing in India?
Marketing
21 minutes ago
Little Yadav

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

What Chrome’s potential spin-off means for browsers and the ad ecosystem
Opinion
42 minutes ago
Mateusz Jedrocha

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
Advertising
52 minutes ago
Rahul Mandal

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

It's time we stopped treating Gen AI like our dirty little secret
Advertising
1 hour ago
Rahat Kapur

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.