Advertising, Marketing, Media, Digital, PR News & more

Prominent India-based healthcare agency, Medulla Communications, launches APAC ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia ...

Google plugs into India’s quick commerce ad rush

From milk runs to makeovers: India’s subscription shift

From patriotism to purpose: Brands mark Independence Day

Ormax Media launches OTT sports audience tracking tool

Prominent India-based healthcare agency, Medulla Communications, launches APAC expansion

3 days ago

Robert Sawatzky

Prominent India-based healthcare agency, Medulla Communications, launches APAC ...

Led by seasoned marketing and agency leader Taffy Ledesma from Singapore, Asia Pacific growth is expected to surpass its existing core business in India.

Google plugs into India’s quick commerce ad rush

Advertising

3 days ago

Campaign India Team

Google plugs into India’s quick commerce ad rush

With festive-season spending peaking, Google’s Commerce Media Suite links brands to shoppers in real time across search, video, and marketplace shelves.

From milk runs to makeovers: India’s subscription shift

Opinion

3 days ago

Geetika Singh

From milk runs to makeovers: India’s subscription shift

India’s $10.34 billion subscription economy is redefining access, convenience, and consumer behaviour—spanning essentials, indulgences, and ownership-free living.

From patriotism to purpose: Brands mark Independence Day

Advertising

3 days ago

From patriotism to purpose: Brands mark Independence...

How brands like Tata Tea Premium, Pepperfry, Medibuddy, JSW Paints, SBI General Insurance, The Baker’s Dozen, Glen Appliances, Hilti India, BharatPe, Tata Capital, Kenstar, and Snapdeal celebrated patriotism.

Ormax Media launches OTT sports audience tracking tool

Digital

3 days ago

Ormax Media launches OTT sports audience tracking tool

The syndicated audience research tool will measure engagement and marketing impact of sports tournaments from announcement to final match.

ASCI updates code, media companies must label paid posts on social handles

Advertising

4 days ago

Campaign India Team

ASCI updates code, media companies must label paid posts on social handles

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup

Marketing

4 days ago

Staff Reporters

Perplexity makes bold $34.5 billion bid for Google ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.

4 days ago

Vidya Dilip

Slow and steady wins the brand

As brands race to trend, a slow branding reset is pushing substance, consistency and cultural nuance back into the spotlight.

When Prime Video ads guess your mood before you watch

Advertising

Aug 12, 2025

Vinita Bhatia

When Prime Video ads guess your mood before you watch

WPP OpenDoor’s latest campaigns swap ‘because you watched’ for mood-led recommendations, using AI to pair streaming suggestions with emotions — and even food orders.

Spike AI secures $1.9 million pre-seed funding

Marketing

4 days ago

Spike AI secures $1.9 million pre-seed funding

The company develops MAGI, an autonomous marketing intelligence platform that consolidates marketing functions into a single, self-operating system

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report

Marketing

4 days ago

Staff Reporters

Google’s AI Overviews is boosting revenue in ads ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.

Admatazz invests in ScaleSale to deepen performance marketing play

Advertising

Aug 12, 2025

Campaign India Team

Admatazz invests in ScaleSale to deepen performance ...

The creative agency’s first specialised network partner brings ROI-driven media expertise, reinforcing Admatazz’s full-funnel offering for brands seeking measurable outcomes.

Wondrlab names Hemant Shringy chief creative officer, managing partner

Digital

Aug 12, 2025

Wondrlab names Hemant Shringy chief creative ...

At Wondrlab, he will oversee brand building, content, commerce, CRM, influencer strategies, automation and AI integration.

AI can write the script — but can’t read the room

Aug 12, 2025

Abhinay Kumar Singh

AI can write the script — but can’t read the room

As PR wrestles with AI disruption, emotional intelligence, context, and ethics remain non-negotiable in a landscape ruled by nuance and noise.

Uday Mohan, Prachi Narayan step up as Havas Play resets game plan

Advertising

Aug 11, 2025

Campaign India Team

Uday Mohan, Prachi Narayan step up as Havas Play ...

The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.

The Work

A stray barks the truth in satirical courtroom verse

Opinion

3 days ago

Maneesh Chaturvedi

A stray barks the truth in satirical courtroom verse

‘Bark Twain’ voices the irony of legal battles deciding its fate without ever hearing its woof.

When the villagers became the voice of the campaign

The Work

4 days ago

Campaign India Team

When the villagers became the voice of the campaign

The Coca-Cola India Foundation’s video series on reviving Rajasthan’s water systems skips celebrity gloss, letting locals narrate their own transformation stories.

Advertising

Aug 12, 2025

Campaign India Team

When an address becomes a life upgrade

Magicbricks’ latest campaign explores how the right home can reshape lives, futures, and dreams—while positioning itself as more than a property search tool.

Advertising

Aug 11, 2025

Campaign India Team

From womb to wow: Sebamed gets real

A foetus-fronted campaign rewrites baby care storytelling, with Sebamed claiming science can mimic nature—at least at pH 5.5.

Ties that bind: Brands celebrate siblinghood this raksha bandhan

Advertising

Aug 08, 2025

Campaign India

Ties that bind: Brands celebrate siblinghood this raksha bandhan

How brands like boAt, The Body Shop and The Terra Co., Something’s Brewing, Salty, Supertails, Ixigo Trains, Flipkart, Casio India, Archies, Instamart, IVYN, IGP, SKINN, Sugar Free D’lite, IGP, Floweraura, Zouk, Caratlane, FNP, Elivaas and more drove connections and conversations on a day that celebrated companionship.

When the road’s too much, let DriveU steer

The Work

Aug 08, 2025

Campaign India Team

When the road’s too much, let DriveU steer

DriveU’s new campaign captures the chaos of self-driving life, offering users calm behind the wheel—without ever overselling the service.

Prada unveils cinematic-style film starring Tom Holland searching for 'another way'

The Work

Aug 06, 2025

Campaign India Team

Prada unveils cinematic-style film starring Tom Holland searching for 'another way'

McCann created the campaign, which was directed by Thomas Vinterberg.

Focus

Mitaksh Jain

India at Cannes Lions 2025: A springboard, not a summit

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.

Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

Matthew Keegan

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?