Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s ...
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.
Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
82.5 Communications has appointed Rohitash Srivastava as its chief strategy officer in an internal transfer from Ogilvy India (North).
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
Company aims to support innovation in the global adtech ecosystem through this investment.
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Honoring the exceptional achievements in event marketing
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
Celebrating Republic Day with a pioneering step in banking.
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins