Advertising, Marketing, Media, Digital, PR News & more

Shark Tank India returns to television, chasing cultural scale

Season five’s TV comeback underscores that reaching its next growth phase will ...

Media’s year of reset and recalibration

The 2025 Wrap: Top M&A deals

Media fragmentation: The unfair opportunity marketers ...

When corporate chaos takes a day off

Shark Tank India returns to television, chasing cultural scale

Advertising

7 hours ago

Vinita Bhatia

Shark Tank India returns to television, chasing cultural scale

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

Media

7 hours ago

Shannon Tellis

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

Advertising

9 hours ago

Matthew Keegan

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

Media

6 hours ago

Ritz Malik

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

Advertising

3 days ago

Campaign India Team

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

Media

Dec 24, 2025

Shannon Tellis

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.

2025 Rewind: A year in meme marketing, Asia edition

Advertising

3 days ago

Staff Reporters

2025 Rewind: A year in meme marketing, Asia edition

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

Christmas ads trade spectacle for sharper cultural signals

Advertising

Dec 24, 2025

Campaign India Team

Christmas ads trade spectacle for sharper cultural ...

From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, public empathy, satire and product storytelling, signalling a more grounded, insight-led approach to Christmas marketing.

Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again

Advertising

Dec 24, 2025

Darren Woolley

Woolley Marketing: All I want for Christmas is… to ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.

The new currency of culture: Why brands are chasing value in India’s booming concert economy

Marketing

Dec 24, 2025

Vinita Bhatia

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

Aviva awards creative account to Saatchi & Saatchi

Media

Dec 24, 2025

Charlotte Rawlings

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

Media

Dec 24, 2025

Shauna Lewis

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

Jaguar Land Rover picks winner in expanded global agency review

Advertising

Dec 23, 2025

Gideon Spanier

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Ludacris steps in for Santa in Mercedes-Benz holiday campaign

Advertising

Dec 23, 2025

Shannon Miller

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

Zen Diamond’s four-act launch outruns the celebrity curve

Advertising

Dec 22, 2025

Vinita Bhatia

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

The Work

NutriChoice taps Aamir Khan to sell the power of small shifts

Advertising

Dec 12, 2025

Campaign India Team

NutriChoice taps Aamir Khan to sell the power of small shifts

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

ChatGPT goes desi: Aspiration, accents and AI ambition

Marketing

Dec 10, 2025

Campaign India Team

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

Mirror, EMIs and the postponed dream of retirement

Advertising

Dec 09, 2025

Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

Spotify Wrapped taps fan banter to fuel its campaign

Marketing

Dec 06, 2025

Vinita Bhatia

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.

The Work

Dec 05, 2025

Campaign India Team

The sweet cry that can’t wait

Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.

Apple’s campus film redefines ‘normal’ with style

Advertising

Dec 04, 2025

Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Natural diamonds get a manifestation-themed reboot

The Work

Dec 03, 2025

Campaign India Team

Natural diamonds get a manifestation-themed reboot

De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.