Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s ...

WPP acquires InfoSum to drive AI-based data offer

Rekha Rao launches OON, a women-only A&M services collective

At its core, ‘Careless People’ is a cautionary tale of ...

82.5 Communications names Rohitash Srivastava as chief ...

9 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

13 hours ago

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

11 hours ago

Rekha Rao launches OON, a women-only A&M services ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.

13 hours ago

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

8 hours ago

82.5 Communications names Rohitash Srivastava as ...

82.5 Communications has appointed Rohitash Srivastava as its chief strategy officer in an internal transfer from Ogilvy India (North).

15 hours ago

Is your Gen Z nostalgia marketing going off-target?

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.

9 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.

5 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

1 day ago

Famous Innovations announces five business wins in Q4

The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.

1 day ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

1 day ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

1 day ago

From dreams to solutions: The new purpose of brands

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.

1 day ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

1 day ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

1 day ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

The Work

8 hours ago

Pitches for matches: Brand campaigns uphold the IPL excitement

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

2 days ago

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

3 days ago

CashKaro’s Ghibli-style ad slams coin cashback gimmicks

Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.

Mar 28, 2025

Brands weave Eid stories with festive campaigns that celebrate connection

Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.

Mar 27, 2025

Yuvraj Singh bats for tractors—Will farmers buy in?

New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?

Mar 26, 2025

From pitches to sixes: Brands launch ad blitz for IPL 2025

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Mar 25, 2025

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Apr 30, 2025
Mumbai

Campaign India Film Crest Awards (CIFCA), 2025

Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
The Executive Centre

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

PARTNER CONTENT

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