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Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, ...

Are ‘struggling’ agency groups dragging down valuations ...

When AI turns to humans to feel human

Bingo! turns ‘Big No’ into its boldest punchline yet

What I learnt about leadership from Piyush Pandey’s ...

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Advertising

3 hours ago

Shauna Lewis

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

Are ‘struggling’ agency groups dragging down valuations across the sector?

Advertising

3 hours ago

Gideon Spanier

Are ‘struggling’ agency groups dragging down ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

Advertising

4 hours ago

Sudish Balan

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

Bingo! turns ‘Big No’ into its boldest punchline yet

The Work

5 hours ago

Campaign India Team

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.

What I learnt about leadership from Piyush Pandey’s ‘Zinda Dil’ spirit

Opinion

2 hours ago

Imtiyaz Vilatra

What I learnt about leadership from Piyush Pandey’s ...

Working alongside him was nothing short of a masterclass in humanity and advertising.

Print gets a pay rise as ad rates to go up 26%

Advertising

1 day ago

Campaign India Team

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

Agency of the Year 2025: Shortlists announced

Awards

1 day ago

Staff Reporters

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.

Festive splurge: Online retail records 14% growth in lead-up to Diwali

Marketing

1 day ago

Campaign India Team

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

When festive ads become habit, not heritage

Opinion

1 day ago

Akshali Shah

When festive ads become habit, not heritage

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and cultural resonance.

Warner Bros. Discovery is up for sale. Who will buy it?

Media

1 day ago

Ian Whittaker

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

Piyush Pandey dies at 70; the industry mourns a legend

Advertising

3 days ago

Campaign India Team

Piyush Pandey dies at 70; the industry mourns a legend

SOUNDING BOARD: The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy admakers.

Jaguar Land Rover shortens pitch list to three as global review heats up

Advertising

3 days ago

Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

WPP launches Open Pro for marketers to create campaigns without an agency

Advertising

3 days ago

Lucy Shelley

WPP launches Open Pro for marketers to create ...

Holding company claims the tool does not replace agency work.

WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge

Advertising

3 days ago

Staff Reporters

WFA: APAC media inflation at 4.6%, Japan stable ...

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

Marketing

3 days ago

Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

The Work

Xiaomi turns mispronunciation into marketing mayhem this Diwali

Advertising

Oct 16, 2025

Campaign India Team

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Walls talk again as Asian Paints brings back familiar hues

Advertising

Oct 15, 2025

Campaign India Team

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Livpure filters out fine print, not just water

Advertising

Oct 14, 2025

Campaign India Team

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Starbucks bets on togetherness, one saffron latte at a time

Advertising

Oct 13, 2025

Campaign India Team

Starbucks bets on togetherness, one saffron latte at a time

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Advertising

Oct 09, 2025

Campaign India Team

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Zepto’s mithai wars turns festive fandom into full-blown election fever

Advertising

Oct 08, 2025

Campaign India Team

Zepto’s mithai wars turns festive fandom into full-blown election fever

The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.

Vivo’s Diwali ad reminds India what home feels like

Advertising

Oct 07, 2025

Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

Focus

Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.