Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, ...
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Following a multi-agency pitch, Havas will drive Eastman’s brand communication from its Gurugram office, focusing on sustainability and innovation.
As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.
It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.
SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.
INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.
From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase resilience, creativity, and leadership this Women’s Entrepreneurship Day.
She will lead strategic communications, media relations, and crisis management, while overseeing integrated communication campaigns for the company's flagship events.
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
The agency will manage a range of marketing activities, including in-store promotions, media buying, social media and performance marketing.
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.
Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Celebrating the achievements of the marcom industry
Exciting news! The Digital Media Awards 2025 are now open for entries!
Honoring the exceptional achievements in event marketing
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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