Advertising, Marketing, Media, Digital, PR News & more

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — ...

Five rules for crafting a high-impact festive campaign

India’s Diwali ads trade fireworks for feel-good stories

When the sellers of joy become its custodians

Rayomand Patell launches Firestarter, partners with ...

When creativity meets code: The human algorithm problem

Advertising

13 hours ago

Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Five rules for crafting a high-impact festive campaign

Opinion

12 hours ago

Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

India’s Diwali ads trade fireworks for feel-good stories

Advertising

15 hours ago

Campaign India Team

India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

When the sellers of joy become its custodians

Advertising

11 hours ago

Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Rayomand Patell launches Firestarter, partners with Germany’s Monkeyway

Advertising

12 hours ago

Rayomand Patell launches Firestarter, partners with ...

It has entered into a strategic partnership with Munich-based Monkeyway GmbH, known for 3D real-time streaming technology used by global brands like Mercedes and Maserati.

Advertising

13 hours ago

Staff Reporters

Apple keeps crown as world’s top brand, even as value slips

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Advertising

1 day ago

Gideon Spanier

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

Advertising

1 day ago

Shannon Miller

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

Opinion

1 day ago

Manu Sankar Das

Trust is the new creative brief

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.

Dentsu India names Rohit Potphode to lead Sports & Entertainment

Advertising

2 days ago

Dentsu India names Rohit Potphode to lead Sports & ...

Reporting to Yosuke Murai, head of India, Dentsu Sports & Entertainment, he will drive strategy and growth for the network’s newly launched sports and entertainment division.

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Advertising

2 days ago

Gideon Spanier

Arthur Sadoun on why Publicis is ‘winning’ and how ...

The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.

WPP continues AI overhaul with $400-million Google partnership

Advertising

2 days ago

David Brown

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

Anthony Good: The PR strategist who bridged two worlds

2 days ago

Campaign India Team

Anthony Good: The PR strategist who bridged two worlds

OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Advertising

3 days ago

Vinita Bhatia

Airtel Payments Bank’s ‘Safe Second Account’ urges ...

INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.

Marketers shift focus from sparkle to substance at SMARTIES 2025

Marketing

4 days ago

Campaign India Team

Marketers shift focus from sparkle to substance at ...

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

Focus

Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.