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AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to ...

Dove urges society to change the way it compliments ...

Marketing’s new reality: Always on, always human

Amex Ads is the latest player in commerce media

Portfolio Night 2025 powers up India’s next-gen

AWNY announces first global creator economy network

Marketing

1 hour ago

Julia Walker

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Dove urges society to change the way it compliments young girls

Advertising

1 hour ago

Charlotte Rawlings

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Marketing’s new reality: Always on, always human

Opinion

2 hours ago

Hari Prasad N

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.

Amex Ads is the latest player in commerce media

Advertising

1 hour ago

Will Russo

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

Portfolio Night 2025 powers up India’s next-gen

Advertising

1 day ago

Campaign India Team

Portfolio Night 2025 powers up India’s next-gen

The One Club for Creativity, in collaboration with BBDO India, DDB Mudra Group, and TBWA India, recently hosted the fourth edition of Portfolio Night 2025.

McDonald’s India walks the line between value and novelty

Advertising

21 hours ago

Vinita Bhatia

McDonald’s India walks the line between value and novelty

Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.

India’s creative economy is poised for its global leap

Media

21 hours ago

Campaign India Team

India’s creative economy is poised for its global leap

FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.

EssenceMediacom retains Bayer’s South Asia media mandate

Advertising

1 day ago

EssenceMediacom retains Bayer’s South Asia media ...

EssenceMediacom, under WPP Media, will continue managing the integrated media mandate for Bayer Consumer Health across South Asia following a global review.

Marketing

21 hours ago

Shannon Miller

Domino’s bakes craveability into its first brand ...

With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.

Festive ads trade perfection for presence

Opinion

22 hours ago

Mithila Saraf

Festive ads trade perfection for presence

Once steeped in curated glamour, India’s festive ads now celebrate authenticity, with brands like Tanishq and Azorte trading polished perfection for raw, relatable emotion.

Advertising

1 day ago

Brand suitability is key: IAS on AI's role in ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.

Media

21 hours ago

Staff Reporters

Duolingo rolls out its new ad platform

The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.

Marketing

1 day ago

Evie Barrett

M+C Saatchi buys women’s sports agency

M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.

IPA warns of 'death spiral' as marketers prioritise ROI over budget

Advertising

1 day ago

Will Green

IPA warns of 'death spiral' as marketers prioritise ...

Analysis of the IPA Databank finds budget is eight times more important than ROI when it comes to driving effectiveness.

India’s video split: Short clips surge, long form holds ground

Opinion

2 days ago

Manasvita Subramanian

India’s video split: Short clips surge, long form ...

As reels dominate daily habits, brands face a sharper choice: use short-form for reach, long-form for trust, or master both together.

The Work

Advertising

1 day ago

Campaign India Team

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Zepto’s mithai wars turns festive fandom into full-blown election fever

Advertising

2 days ago

Campaign India Team

Zepto’s mithai wars turns festive fandom into full-blown election fever

The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.

Vivo’s Diwali ad reminds India what home feels like

Advertising

3 days ago

Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

India’s repackaging habit meets its match this Diwali

Advertising

Sep 30, 2025

Campaign India Team

India’s repackaging habit meets its match this Diwali

Home Centre’s Diwali campaign flips the script on recycled gifts, urging Indians to move from formalities to thoughtful, lasting gestures.

Celebrating the spirit of Durga Puja through stories and style

Advertising

Sep 29, 2025

Campaign India

Celebrating the spirit of Durga Puja through stories and style

A look at how brands like ITC Aashirvaad, Tata CLiQ, Aldo, ITC Sunrise Spices, Xiaomi India, Shyam Metalics Foundation, Redbus, Parle-G, Tata Tea Gold, Kalyan Jewellers and Shoppers Stop are celebrating Durga Puja through their campaigns.

SS Rajamouli's lens turns scooter launch into screen spectacle

Advertising

Sep 25, 2025

Campaign India Team

SS Rajamouli's lens turns scooter launch into screen spectacle

Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.

Advertising

Sep 24, 2025

Campaign India Team

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.

Focus

Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.