Why Snap’s creative chief is doubling down on ephemeral content

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s ...

Famous Innovations announces five business wins in Q4

Havas Health is futureproofing creativity through ...

From dreams to solutions: The new purpose of brands

BeanstalkAsia appoints Rajneesh Chaturvedi as CEO

16 hours ago

Why Snap’s creative chief is doubling down on ephemeral content

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

19 hours ago

Famous Innovations announces five business wins in Q4

The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.

16 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

19 hours ago

From dreams to solutions: The new purpose of brands

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.

14 hours ago

BeanstalkAsia appoints Rajneesh Chaturvedi as CEO

Chaturvedi, who brings over 20 years of experience in consumer marketing, brand strategy, and media, has worked in industries such as FMCG, BFSI, media & entertainment, and e-commerce.

15 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

14 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

8 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

1 day ago

AI voices in advertising: Amplifying creativity or ...

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?

1 day ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

1 day ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.

1 day ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

1 day ago

Grey India names Harsh Kapadia as CCO

Grey India has appointed Harsh Kapadia as its chief creative officer (CCO).

1 day ago

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.

1 day ago

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

The Work

1 day ago

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

2 days ago

CashKaro’s Ghibli-style ad slams coin cashback gimmicks

Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.

Mar 28, 2025

Brands weave Eid stories with festive campaigns that celebrate connection

Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.

Mar 27, 2025

Yuvraj Singh bats for tractors—Will farmers buy in?

New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?

Mar 26, 2025

From pitches to sixes: Brands launch ad blitz for IPL 2025

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

Mar 25, 2025

Asian Paints brushes up its legacy with a warranty pitch

Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.

Feb 24, 2025

Godrej Capital’s Aarohi film asks the questions women already face

Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Apr 30, 2025
Mumbai

Campaign India Film Crest Awards (CIFCA), 2025

Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

Apr 24, 2025
The Executive Centre

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

May 26, 2025
Singapore

Women Leading Change Awards 2025

Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.

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