When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — ...

Five rules for crafting a high-impact festive campaign

India’s Diwali ads trade fireworks for feel-good stories

When the sellers of joy become its custodians

Rayomand Patell launches Firestarter, partners with ...

13 hours ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

12 hours ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

15 hours ago

India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

11 hours ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

12 hours ago

Rayomand Patell launches Firestarter, partners with ...

It has entered into a strategic partnership with Munich-based Monkeyway GmbH, known for 3D real-time streaming technology used by global brands like Mercedes and Maserati.

13 hours ago

Apple keeps crown as world’s top brand, even as value slips

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.

1 day ago

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

1 day ago

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

1 day ago

Trust is the new creative brief

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.

2 days ago

Dentsu India names Rohit Potphode to lead Sports & ...

Reporting to Yosuke Murai, head of India, Dentsu Sports & Entertainment, he will drive strategy and growth for the network’s newly launched sports and entertainment division.

2 days ago

Arthur Sadoun on why Publicis is ‘winning’ and how ...

The CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market.

2 days ago

WPP continues AI overhaul with $400-million Google ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

2 days ago

Anthony Good: The PR strategist who bridged two worlds

OBITUARY: Anthony B.M. Good, OBE, redefined Indo-British business communication through cultural insight and strategy, leaving a legacy that still shapes India’s PR ethos today.

3 days ago

Airtel Payments Bank’s ‘Safe Second Account’ urges ...

INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.

4 days ago

Marketers shift focus from sparkle to substance at ...

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.

The Work

1 day ago

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

2 days ago

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

3 days ago

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

4 days ago

Starbucks bets on togetherness, one saffron latte at a time

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Oct 09, 2025

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Oct 08, 2025

Zepto’s mithai wars turns festive fandom into full-blown election fever

The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.

Oct 07, 2025

Vivo’s Diwali ad reminds India what home feels like

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

Focus

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Events

Nov 13, 2025
Mumbai

Campaign India Digital Crest Awards (CIDCA) 2025

Celebrating India’s most creative, effective, and tech-led digital marketing work.

Jul 03, 2025
Bombay Cocktail Bar, Andheri (W), Mumbai

Campaign India Film Crest Awards 2025: Winners ...

These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.

Jun 30, 2025
The Tata Theatre, NCPA Mumbai

Cannes Homecoming 2025: Join the grand welcome for ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

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