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Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?

The indigenous fashion brand taps rising cultural confidence as India’s youth ...

Beyond the hype: Why most AI projects fail and how to ...

‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ ...

Mirror, EMIs and the postponed dream of retirement

The PR partnership paradox

Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?

Advertising

12 hours ago

Vinita Bhatia

Can Killer’s ‘I Wear India’ campaign translate sentiment into scale?

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

Beyond the hype: Why most AI projects fail and how to get it right

Marketing

13 hours ago

Matthew Keegan

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism

Media

13 hours ago

Staff Reporters

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

Mirror, EMIs and the postponed dream of retirement

Advertising

10 hours ago

Campaign India Team

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.

12 hours ago

Abhinay Kumar Singh

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome: fragmented messaging, poor performance, and lost opportunities.

Paramount launches hostile $104 billion cash bid to take over Warner Bros

Media

7 hours ago

Reem Makari

Paramount launches hostile $104 billion cash bid to take over Warner Bros

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

Advertisers are watching Australia’s teen social media ban

Marketing

8 hours ago

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

India’s E&M industry projected to grow 7.8%: PWC

Media

10 hours ago

Campaign India Team

India’s E&M industry projected to grow 7.8%: PWC

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%.

Advertising

1 day ago

Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Netflix to purchase Warner Bros. film and streaming businesses

Media

1 day ago

Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear

Advertising

1 day ago

Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Five agencies vying for Ikea creative account

Advertising

1 day ago

Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.

Global adspend to hit $1 trillion in 2026 as APAC leads charge

Research and Rankings

4 days ago

Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Adani seeks single agency for INR 600-crore media overhaul

Advertising

Dec 04, 2025

Campaign India Team

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

The INR 12-lakh crore opportunity brands are missing

Advertising

Dec 04, 2025

Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The Work

Spotify Wrapped taps fan banter to fuel its campaign

Marketing

3 days ago

Vinita Bhatia

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.

The Work

4 days ago

Campaign India Team

The sweet cry that can’t wait

Johnson’s Baby new campaign spotlights India’s neonatal crisis and the power of trained intervention in the first 60 seconds of life.

Apple’s campus film redefines ‘normal’ with style

Advertising

Dec 04, 2025

Campaign India Team

Apple’s campus film redefines ‘normal’ with style

A vibrant campus musical shows disabled students using Apple tools as just that — tools, not trophies.

Natural diamonds get a manifestation-themed reboot

The Work

Dec 03, 2025

Campaign India Team

Natural diamonds get a manifestation-themed reboot

De Beers’ ‘Love From Universe’ recasts natural diamonds as intention-driven symbols for a generation leaning into self-expression, slow ambition and personal meaning.

In-Depth

Dec 02, 2025

Campaign India Team

When hunger hijacks everyday decisions

Gopal Snacks’ new three-film campaign spotlights how small hunger derails big moments, using sharp storytelling and craft to frame snacking as a timely nudge.