Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s ...
Advertising
16 hours ago
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
Advertising
19 hours ago
Famous Innovations announces five business wins in Q4
The agency mandates it received cover diverse areas including brand strategy, brand identity, product campaigns, digital media, and social media.
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Advertising
16 hours ago
Havas Health is futureproofing creativity through ...
The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.
Marketing
19 hours ago
From dreams to solutions: The new purpose of brands
To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real consumer needs, suggests Quantum Consumer Solutions' associate.
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PR
14 hours ago
BeanstalkAsia appoints Rajneesh Chaturvedi as CEO
Chaturvedi, who brings over 20 years of experience in consumer marketing, brand strategy, and media, has worked in industries such as FMCG, BFSI, media & entertainment, and e-commerce.
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Advertising
15 hours ago
Masoom Minawala steps down from Schbang MMaximise
Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.
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Advertising
14 hours ago
Digidarts expands to the Middle East
To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.
Advertising
8 hours ago
India's athlete endorsements touch INR 1,224 crores ...
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.
Advertising
1 day ago
AI voices in advertising: Amplifying creativity or ...
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
Marketing
1 day ago
65% IPL enthusiasts recall campaigns backed by ...
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
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Advertising
1 day ago
Heineken appoints WPP for global shopper and ...
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
Advertising
1 day ago
A tale of two campaigns: Borrowing from the past ...
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
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Advertising
1 day ago
Grey India names Harsh Kapadia as CCO
Grey India has appointed Harsh Kapadia as its chief creative officer (CCO).
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Advertising
1 day ago
LinkedIn picks network for $97 million global media ...
The appointment follows a closed process across several global markets.
Advertising
1 day ago
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
The Work
Advertising
1 day ago
Fooling with flair: Brands indulge in playful tricks for the Fool's Day
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
Advertising
2 days ago
CashKaro’s Ghibli-style ad slams coin cashback gimmicks
Riding the viral Ghibli wave, the fintech platform takes a playful swipe at coin-based cashback, making its case as the real savings champion.
Advertising
Mar 28, 2025
Brands weave Eid stories with festive campaigns that celebrate connection
Eid campaigns by Indian brands this year capture compassion, gratitude, and joy of giving—the values that the festival stands for.
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Advertising
Mar 27, 2025
Yuvraj Singh bats for tractors—Will farmers buy in?
New Holland’s latest campaign casts Yuvraj Singh as a farming hero, but does cricketing credibility translate into rural brand trust?
Advertising
Mar 26, 2025
From pitches to sixes: Brands launch ad blitz for IPL 2025
As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.
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Advertising
Mar 25, 2025
Asian Paints brushes up its legacy with a warranty pitch
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.
Advertising
Feb 24, 2025
Godrej Capital’s Aarohi film asks the questions women already face
Real women replace scripted narratives in its latest campaign, tackling the everyday biases that female entrepreneurs confront—both in boardrooms and bank loans.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
PROMOTED
Jan 14, 2025
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
Videos
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