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Stress takes centre stage in Duroflex’s marketing reset

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests ...

Loca Loka bets on India’s premium tequila wave with ...

EU clears Omnicom-IPG $26 billion mega merger

Former WPP boss Mark Read announces next move

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

Stress takes centre stage in Duroflex’s marketing reset

Advertising

1 day ago

Vinita Bhatia

Stress takes centre stage in Duroflex’s marketing reset

Its shift to emotional sleep wellbeing, unveiled alongside its DRHP filing, tests whether stress relief can drive premiumisation in India’s fragmented mattress market.

Loca Loka bets on India’s premium tequila wave with measured rollout

Marketing

6 hours ago

Vinita Bhatia

Loca Loka bets on India’s premium tequila wave with ...

Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?

EU clears Omnicom-IPG $26 billion mega merger

Advertising

6 hours ago

Beau Jackson

EU clears Omnicom-IPG $26 billion mega merger

Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.

Former WPP boss Mark Read announces next move

Advertising

5 hours ago

Beau Jackson

Former WPP boss Mark Read announces next move

Read announced his departure from WPP in June.

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

Advertising

23 hours ago

Campaign India Team

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?

1 day ago

Vinita Bhatia

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Marketing

4 hours ago

Campaign India Team

The new frontier in brand storytelling

IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.

M&C Saatchi and S4 Capital downgrade 2025 growth forecasts

Advertising

5 hours ago

Maisie McCabe

M&C Saatchi and S4 Capital downgrade 2025 growth ...

M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.

Omnicom-IPG merger nears completion: Here’s the full timeline

Advertising

1 day ago

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

Media

1 day ago

Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.

FutureBrand global CEO Nick Sykes and executive team exit

Advertising

1 day ago

Charlotte Rawlings

FutureBrand global CEO Nick Sykes and executive ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

DOJ: Google must be split up to fix its ad monopoly

Advertising

1 day ago

Staff Reporters

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

52% brands find hallucinated capabilities in AI-driven search

Media

4 days ago

Campaign India Team

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

‘We know we let you down today:’ Cloudflare apologises for global internet chaos

Media

4 days ago

Julia Walker

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?

IPG Mediabrands spotlights women-owned platforms in first ever ‘SheFront’

Advertising

4 days ago

Emma Thumann

IPG Mediabrands spotlights women-owned platforms in ...

SheFront was held as part of the agency’s Equity Upfront.

The Work

WhatsApp slows down to show what distance feels like

Advertising

Nov 18, 2025

Campaign India Team

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The Work

Nov 13, 2025

Campaign India Team

Life in the fast lane: Navi UPI’s Hurrypur hits top speed

The campaign turns the everyday rush of modern life into a witty ode to instant payments and blink-and-you’ll-miss-it convenience.

When Bullet meets the Hall: A symphony in steel

Advertising

Nov 12, 2025

Campaign India Team

When Bullet meets the Hall: A symphony in steel

Royal Enfield’s latest campaign, The Ballad of the Bullet, turns a 124-year-old icon into music — quite literally — at London’s Royal Albert Hall.

McCann hits the right note with Hero Splendor’s life symphony

The Work

Nov 10, 2025

Campaign India Team

McCann hits the right note with Hero Splendor’s life symphony

Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.

Learning beats swagger in Jaro’s new office lesson

Advertising

Oct 31, 2025

Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

The Work

Nov 06, 2025

Charlotte Rawlings

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.

Here, now, everywhere: Generali Central bets on presence

In-Depth

Nov 04, 2025

Campaign India Team

Here, now, everywhere: Generali Central bets on presence

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

Focus

Upasana Raina

Why leaders must rethink how they conduct layoffs

With advertising holdcos restructuring, HR heads and even CEOs need to hesitate before outsourcing these conversations to tech.

Vineeta Dwivedi

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

Hitesh Singla

Why brand clarity trumps brand visibility

When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.

Kalyan Kumar

How Zohran Mamdani rode the authenticity wave to ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, strengthening trust even among sceptics.