Marriott’s winning formula: Merging culture, loyalty, and personalisation in its ...

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy ...

Media inflation in India to rise by 9.6% in 2026: WFA

X drops Unilever from advertising boycott lawsuit

Can the client-agency relationship evolve from dread to ...

Cheil India bags MRF Tyres' digital marketing mandate ...

15 hours ago

Marriott’s winning formula: Merging culture, loyalty, and personalisation in its ...

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.

16 hours ago

Media inflation in India to rise by 9.6% in 2026: WFA

This might be a brutal hit for brands vying for attention in a fiercely competitive market.

16 hours ago

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.

19 hours ago

Can the client-agency relationship evolve from ...

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.

15 hours ago

Cheil India bags MRF Tyres' digital marketing ...

The agency's Experience Commerce division will continue to provide digital solutions, including social media management and media planning, to the tyre manufacturer.

1 day ago

McDowell's X series: From mass appeal to premium power

Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.

1 day ago

Marketing professionals in India launch CMO ...

Stakeholders from marketing and venture capital domains collaborate for the fellowship programme that will focus on gamification and practical lessons, among other things.

1 day ago

82.5 Communications wins De Beers creative mandate ...

The agency will come up with campaigns that reinforce the emotional appeal of natural diamonds, and fosters the category growth within India.

1 day ago

Opacity breeds distrust; transparency leads to ...

India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.

1 day ago

BFSI print ad volumes shoot up 37% in H1-2024: TAM ...

Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.

4 days ago

How AI and algorithms will shape the future of ...

The agency's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the 'Algorithmic era of media'.

4 days ago

Brands tackle therapy stigma, pushing mental health ...

On World Mental Health Day, Campaign rounds up ads from brands, including Godrej L'Affaire, Ochre Spirits, Lighthouse Learning, MediBuddy, and Stashfin, which tell people that help is at hand.

1 day ago

McCann Bengaluru appoints Jeff Thomas as assistant ...

His expertise includes implementing digital-first strategies that lean on business analytics.

4 days ago

Kapil Batra joins Lowe Lintas as president

He will report to Prateek Bhardwaj, the agency's chief creative officer.

Oct 10, 2024

World’s top brands lost a whopping $3.5 trillion in ...

The cumulative value of the world’s most valuable brands has, however, increased by 3.4 times since Interbrand first published its ranking in 2000—from $988 billion to $3.4 trillion.

The Work

16 hours ago

Zepto campaigns to make Soan Papdi great again

The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.

1 day ago

North-East grit shines in Star Cement’s winning ad play

Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.

4 days ago

Amazon exhorts consumers to shop smart and not get scammed this festive season

As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.

Oct 10, 2024

TTK Prestige makes cooking cool with #LetsGetCooking

By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.

Oct 09, 2024

Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras

The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?

Oct 08, 2024

Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag

Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.

Oct 07, 2024

Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens

From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

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