“AI powers the engine, and humans steer the story in marketing”: Linkedin’s ...
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, ...
Advertising
3 hours ago
“AI powers the engine, and humans steer the story in marketing”: Linkedin’s ...
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.
Media
1 day ago
Global divide deepens ahead of COP30 as climate ...
An Ipsos survey reveals that fragmented climate communication from governments, businesses, and activists leaves citizens doubtful about COP’s real-world impact beyond rhetoric.
The Work
22 hours ago
McCann hits the right note with Hero Splendor’s ...
Shankar Mahadevan’s rendition of a Bollywood classic powers Hero Splendor’s new campaign, turning everyday rides into India’s shared life stories.
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Advertising
1 day ago
Brands need to go beyond the boundary
To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.
Advertising
23 hours ago
Global media inflation to hit decade low, APAC ...
Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.
Advertising
1 day ago
Inside Adobe MAX 2025: How agentic AI is redefining the future of creativity and ...
AI was not positioned as a replacement for human creativity, but as an intelligent collaborator that could reshape the marketing and creative ecosystem.
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Digital
1 day ago
52% of Indians download a new app weekly
Lumikai’s ‘Swipe Before Type’ report reveals that India’s digitally-native audience is young, data-hungry and highly willing to pay.
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Advertising
1 day ago
DSP Mutual Fund launches ‘No More’ campaign for ...
DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.
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Advertising
1 day ago
Eno launches ‘Shaadi Ki Buffetbaazi’ campaign for ...
It celebrates Indian wedding buffets with influencers highlighting the joy of food and indulgence without interruption.
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Advertising
1 day ago
Birla Opus Calista showcases stain resistance in ...
The digital film highlights Calista’s stain-resistant technology and its role in stress relief.
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Advertising
1 day ago
HoABL enters Nagpur with paramotor display over ...
The real estate company entered Nagpur with a waterfront-inspired project and experiential brand showcase.
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Advertising
1 day ago
Gap launches ‘Give Your Gift’ holiday campaign with ...
Its new holiday campaign highlights creativity, music and connection to promote its seasonal collection.
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Marketing
1 day ago
ButtonShift launches ‘The Modern Workflow’ campaign ...
ButtonShift introduces a campaign highlighting how its platform streamlines workflows for creative teams and agencies.
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Advertising
1 day ago
Museum of Solutions launches ‘Playground of ...
It spotlights play as the spark for curiosity, creativity, and problem-solving.
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Advertising
1 day ago
Swiss Beauty launches ‘We Got You, Girl!’ celebratin...
Swiss Beauty’s new campaign with Taapsee Pannu captures the confidence and individuality of modern women during India’s high-energy wedding season.
The Work
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Advertising
Oct 31, 2025
Learning beats swagger in Jaro’s new office lesson
Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.
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The Work
Nov 06, 2025
Lego Christmas ad spotlights power of play with classic Lionel Richie tune
Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.
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In-Depth
Nov 04, 2025
Here, now, everywhere: Generali Central bets on presence
Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
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The Work
Oct 28, 2025
Bingo! turns ‘Big No’ into its boldest punchline yet
A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.
Advertising
Oct 29, 2025
Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.
Advertising
Oct 16, 2025
Xiaomi turns mispronunciation into marketing mayhem this Diwali
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Advertising
Oct 09, 2025
Azorte turns ‘mid’ into momentum
The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.
Focus
Clash of the generations
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.
When AI turns to humans to feel human
Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.
Quick-commerce: The rise of a new consumer ...
The age of instant commerce has arrived. The question is: are you architected to win?
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Not just a pour: The currency fuelling India’s ...
The industry has moved from a transactional market to one driven by unique shareable experiences that turn consumption into an expression of the consumer’s identity.
Events
Awards
Nov 13, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Oct 13, 2025
'Sadhanam Kayyilundo?': Mathrubhumi launches ...
The short film, conceptualised by Maitri Advertising Works for Mathrubhumi, has already sparked significant public debate.
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PROMOTED
Sep 16, 2025
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
PROMOTED
Sep 02, 2025
Havells ke deva
From AI films and OOH magic to influencer partnership, Havells powers the festive spirit
PROMOTED
Aug 21, 2025
The Navabharat’s Power-Packed Conclave is Back!
Scheduled for 23rd August 2025 at Hotel Taj President, Mumbai, this grand gathering will bring together the state’s most influential leaders.
Videos
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