Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new ...
Media
13 hours ago
Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
Advertising
16 hours ago
A marketer at the Maha Kumbh: Faith, footfall, and ...
Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.
Advertising
12 hours ago
Why more celebrities are taking the creative reins ...
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
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Marketing
13 hours ago
Digidarts launches AI-powered SEO tool
Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.
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Advertising
14 hours ago
Ranjan Bargotra returns to Crayons as executive ...
Crayons Advertising has appointed the former president Ranjan Bargotra as executive director, marking his return to the agency after a brief sabbatical.
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Advertising
12 hours ago
Spikes Asia announces Innovation Spikes 2025 shortlist
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
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Advertising
18 hours ago
Connekkt Media acquires Hollywood's Mob Scene
The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, marking its entry into the American markets.
Digital
1 day ago
The men behind Mirum India launch age-tech startup
The new venture, Meru Life, will provide seniors aged 55-70 with digital ecosystem support.
Advertising
1 day ago
‘Nice little advertising business you got there. Be ...
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
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Advertising
1 day ago
Shemaroo’s blockchain bet: From passive viewers to ...
By leveraging PWR Chain, the media company is tackling piracy, enhancing engagement, and unlocking new revenue models through blockchain-powered transparency.
Marketing
1 day ago
Marketing in a trust-deficit era: How transparency ...
The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.
Advertising
1 day ago
APAC ad spend growth pegged at 5.8%, buoyed by SEA
Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
Advertising
2 days ago
How BBDO plans to rewrite the rules of creativity ...
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Advertising
2 days ago
Amazon MX Player bets on shoppable videos and AI to ...
The platform is blending content, commerce, and AI-driven ads to dominate India's streaming space—in a bid to reshape how brands engage audiences.
Advertising
2 days ago
Cultural nuances meet business realities: Marcus ...
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
The Work
Advertising
18 hours ago
Dhoni’s chill versus CarryMinati’s chaos—Cleartrip finds your vibe
Its latest ad uses the cricketer and YouTuber’s playful contrast to showcase its Explore Hotels by Vibe feature—because travel is all about the right mood.
Advertising
1 day ago
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
Advertising
2 days ago
PNB MetLife’s new campaign asks the question every Indian must answer
A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.
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Advertising
Feb 20, 2025
TotalEnergies revs up nostalgia with ‘Lamba Chalega’ 2.0
By blending a catchy tune with everyday moments, its latest campaign promises reassurance—but does it truly deliver brand mileage?
Advertising
Feb 19, 2025
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
Advertising
Feb 18, 2025
Sprite’s ‘Thand Rakh’ campaign serves chill with a side of wit
With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.
Advertising
Feb 17, 2025
Vim and Bollywood power couple spark a dishwashing revolution
Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
1 day ago
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
PROMOTED
Jan 14, 2025
ICC Champions Trophy: Cricket biggest stage, your ...
Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event.
PROMOTED
Dec 24, 2024
Spotlight on the 2024 Amazon Ads Partner Awards
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
Videos
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