When AI thinks fast, creatives must think deep: Saboteur’s Nick Eagleton
At Goafest 2025, the London-based independent branding studio’s co-founder warns ...
Advertising
4 hours ago
When AI thinks fast, creatives must think deep: Saboteur’s Nick Eagleton
At Goafest 2025, the London-based independent branding studio’s co-founder warns the ad world: don’t outsource empathy to algorithms. Cultural insight still needs human hands.
Marketing
2 hours ago
AI gets personal, but can it get it right?
As brands rush to scale personalisation with generative AI, Adobe India’s director for solution consulting notes that the real test lies in balancing speed, strategy and consumer trust.
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Advertising
1 day ago
Cannes Contenders: Havas trains its sights on Lions
From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, tech and creative risk.
Media
1 hour ago
Meta aims to fully automate ad creation with AI by 2026
The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.
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Advertising
1 hour ago
The Script Room names Alisha Sharma as executive ...
Creative agency The Script Room has appointed Alisha Sharma as executive creative director as it marks its sixth anniversary.
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Media
1 day ago
India isn’t just consuming influence; it is exporting it
Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.
Advertising
1 day ago
Campaign announces agenda for debut of Campaign ...
Programme of editorial and partner events will run across the week of the festival in June.
Advertising
4 days ago
Nespresso picks Leo for creative account
McCann Worldgroup has worked with the brand for two decades.
Media
4 days ago
Eight unveils Vertical TV, a micro-drama OTT for ...
Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.
Media
3 days ago
Influencing policy change through simple messaging
CBSE’s Sugar Board mandate for schools is an example of how simple communication can lead to policy change, says PersonaKraft founder.
Marketing
4 days ago
APAC Power List 2025: The region's most powerful ...
Meet the marketing leaders driving transformation, innovation, and impact across Asia-Pacific’s foremost brands.
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Advertising
4 days ago
The Advertising Club of Bangalore names Laeeq Ali ...
The Advertising Club of Bangalore has announced the appointment of Laeeq Ali as its new president, alongside the formation of the 2025 executive committee.
Advertising
4 days ago
‘Social media has become a visual pollution; we ...
Industry veteran Raj Kamble, founder and chief creative officer at Famous Innovations, shares his thoughts on Abby Awards, Goafest and trends in the industry.
Advertising
May 29, 2025
Group M officially rebrands to WPP Media
Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media.
Marketing
May 29, 2025
Why the next CMO might be an AI agent
The future of marketing is not about AI replacing humans—it is about AI empowering humans to do more, faster, and with greater precision, says Zigment CEO.
The Work
Advertising
4 hours ago
When the paperwork hurts more than the pain
Policybazaar’s new six-film campaign takes insurance beyond claims—into the emotional chaos where empathy trumps efficiency.
Advertising
1 day ago
Clickbait’s worst enemy just got a signal boost
Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.
Advertising
May 23, 2025
Campaigns go full throttle as the IPL final closes in
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.
Marketing
May 16, 2025
Rust never sleeps, but it can be outsmarted
AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.
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Digital
May 15, 2025
Dabbawallas take on Tom Cruise’s mission: Tiffins, not terrorists
A Mumbai delivery hero dons Ethan Hunt’s soundtrack in a promo that maps local grit to global stunts—sans the pyrotechnics.
Digital
May 13, 2025
When the care stops showing up
Apollo Hospitals’ Nurses Day film imagines a hospital without nurses, blending emotional triggers with a nod to gender inclusivity—for once.
Advertising
May 07, 2025
Kohl hard truths: When nostalgia meets no-smudge tech
Renée Cosmetics revives a desi beauty ritual—with a waterproof twist—to remind us that some traditions just won’t budge.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
Events
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Awards
Apr 30, 2025
Campaign India Film Crest Awards (CIFCA), 2025
Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
Marketing
Apr 24, 2025
Event Marketing Awards 2025
Honoring the exceptional achievements in event marketing
Awards
May 26, 2025
Women Leading Change Awards 2025
Campaign Asia-Pacific's Women Leading Change Awards Asia-Pacific continue to celebrate the outstanding women who challenge, innovate, and lead across our industry.
PARTNER CONTENT
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PROMOTED
Apr 23, 2025
MMA’s Data Unplugged advances CX for all with AI; ...
From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale - with leaders from Hindustan Unilever, Britannia, Zivame, Flipkart, Google, Axis Bank, Haleon, Exotel and more.
PROMOTED
Mar 11, 2025
Breaking the 'Pink Aisle': Reshaping women-targeted ...
SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.
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PROMOTED
Feb 25, 2025
19th Pune Design Festival to focus on sustainable ...
The 2025 edition of the Pune Design Festival (PDF), organised by the Pune chapter of the Association of Designers of India, is set to take place on 28 February and 1 March at Hyatt Regency Pune.
PROMOTED
Jan 25, 2025
Axis Bank redefines PIN security with the Devanagari...
Celebrating Republic Day with a pioneering step in banking.
Videos
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