The CMO’s MO: Puneet Gupta believes employee well-being can be aligned with ...
Nuvama Wealth’s senior EVP and business head for digital business shares ...
Advertising
22 hours ago
The CMO’s MO: Puneet Gupta believes employee well-being can be aligned with ...
Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry trends, and the company's belief in inclusion and diversity.
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Advertising
17 hours ago
Publicis upgrades global forecast as it reports ...
Organic growth tracks above 5% for a third quarter.
Advertising
17 hours ago
People won't care if 74% brands disappear: Havas report
While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global Meaningful Brands report.
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Digital
17 hours ago
Interactive Avenues wins Home Centre’s social media ...
The digital arm of IPG Mediabrands India has secured the mandate after a multi-agency pitch.
Advertising
1 day ago
Bot busters: Saving ad spend from digital fraud
In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.
Advertising
17 hours ago
Amazon Ads launches new full-funnel advertising capabilities
The features aim to optimise media investments and drive campaign performance.
Advertising
2 days ago
Shopcialising: The secret to building last bonds ...
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
Advertising
1 day ago
'Creative people make the world worth living in': ...
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
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Marketing
1 day ago
Comedy creators pack a punch in GroupM's 'Top 100 ...
Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.
Advertising
1 day ago
AnyMind Group appoints co-leads for India and MENA
The brand enablement platform has appointed Siddharth Kelkar and Aditya Aima as co-managing directors for the region.
Advertising
1 day ago
Crafting the big B2B idea: Balancing creativity and ...
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Advertising
1 day ago
Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
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Advertising
2 days ago
Marriott’s winning formula: Merging culture, ...
Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.
Marketing
2 days ago
Cheil India bags MRF Tyres' digital marketing ...
The agency's Experience Commerce division will continue to provide digital solutions, including social media management and media planning, to the tyre manufacturer.
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In-Depth
2 days ago
Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
The Work
The Work
22 hours ago
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Advertising
2 days ago
Zepto campaigns to make Soan Papdi great again
The quick commerce platform has made the much-mocked Diwali sweet its official come back officer bang in time for the festive season.
The Work
3 days ago
North-East grit shines in Star Cement’s winning ad play
Its ‘Har Ghar Mein Star’ campaign draws parallels between stars cricketer Riyan Parag’s athletic resilience and the durability of homes built to endure any storm.
Advertising
Oct 11, 2024
Amazon exhorts consumers to shop smart and not get scammed this festive season
As festive shopping kicks off, its #AapkeHittMeJaari campaign warns consumers about rising scams, offering essential tips to protect your wallet while enjoying the deals.
Advertising
Oct 10, 2024
TTK Prestige makes cooking cool with #LetsGetCooking
By embracing kitchen mishaps and creativity, its new campaign inspires younger Indians to swap takeout for homemade meals, celebrating the joy of cooking.
Advertising
Oct 09, 2024
Finolex’s Navratri campaign is beautiful, but pipes don’t shine like ghagras
The company’s AI-driven Navratri ad beautifully showcases cultural heritage, but the link between festive mirrorwork and plumbing leaves us questioning the connection. Is tradition enough to tie it together?
Advertising
Oct 08, 2024
Uber India’s Shroff duo campaign: Throwback vibes meet millennial swag
Fuel Content produced the ad films, and FCB India was the creative agency for the campaign.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
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