Advertising, Marketing, Media, Digital, PR News & more

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

GST simplification raises stakes for festive marketers

Publicis CEO Arthur Sadoun shoots down suggestions about ...

Cookies crumble as brands turn to first-party data

Meta rolls out festive tools for India’s ad market

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO

Advertising

1 day ago

Shauna Lewis

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani moves to WPP COO

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

GST simplification raises stakes for festive marketers

Advertising

2 days ago

Vinita Bhatia

GST simplification raises stakes for festive marketers

The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.

Publicis CEO Arthur Sadoun shoots down suggestions about a large-scale acquisition

Advertising

2 days ago

Chris Powell

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.

Cookies crumble as brands turn to first-party data

Opinion

2 days ago

Divanshi Gupta

Cookies crumble as brands turn to first-party data

With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.

Meta rolls out festive tools for India’s ad market

Advertising

1 day ago

Campaign India Team

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

Havas brings Gate One to India as consulting market heats up

Digital

3 days ago

Vinita Bhatia

Havas brings Gate One to India as consulting market heats up

With the consulting market set to touch $16 billion by 2030, the holding company’s transformation arm bets on a nimble, outcome-led model to challenge entrenched rivals in India.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’

Advertising

3 days ago

Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.

Google can keep Chrome — but must share data with rivals, judge rules

Marketing

3 days ago

Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

LePub head creative, co-president departs following Cannes scandal

Advertising

3 days ago

Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Marketing

3 days ago

Sanjay Deshmukh

Followers don’t equal fans: Rethinking brand ...

With algorithms dictating feeds, brands must reclaim personalisation through owned data, AI, and storytelling—beyond the illusion of social ‘community’.

Advertising

4 days ago

Vinita Bhatia

Landor’s coolest test: When a garment becomes a ...

Saudia’s high-tech Ihram shows how brand promises are being stress-tested—beyond Cannes gimmicks—into $770 million markets with measurable scale.

Edelman hires Saatchis creative chief Kate Stanners for top international role

4 days ago

Charlotte Rawlings

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase

Advertising

3 days ago

Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

BBC assigns $401 million media planning and buying business

Advertising

4 days ago

Beau Jackson

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

Advertising

4 days ago

Gavin Buxton

Regional news: India’s advertising frontier goes ...

With over 146,000 publications across 200 languages, India’s news ecosystem offers brands contextual, hyperlocal storytelling at unmatched cultural scale.

The Work

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

Advertising

1 day ago

Campaign India Team

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

Advertising

3 days ago

Campaign India Team

When towels haunt and bedsheets bite

Welspun’s latest campaign flips ‘Kya Farq Padta Hai; into a punchline—using Vidya Balan’s ghostly alter ego to remind buyers that quality counts.

When Milind Soman gets schooled on bread

Advertising

4 days ago

Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.

Akasa Air puts ground crew in the spotlight

The Work

Sep 02, 2025

Campaign India Team

Akasa Air puts ground crew in the spotlight

In a sector that leans on celebrity charm, the airline company flips the script with a campaign starring its airport teams.

Messy pancakes make a point in Slurrp Farm's ad

The Work

Sep 01, 2025

Campaign India Team

Messy pancakes make a point in Slurrp Farm's ad

The millet brand swaps picture-perfect plating for playful chaos, showing parents that joy beats symmetry at the breakfast table.

L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy

Advertising

Sep 01, 2025

Ad Nut

L’Oréal's latest work with Aishwarya Rai Bachchan calls out the like economy

All while making the global icon look impossibly perfect—proof that rejecting digital validation is easier said than done.

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Work

Aug 28, 2025

Campaign India Team

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Cheil India’s musical push for Galaxy F36 5G makes AI sound playful and personal—but leaves older consumers out of the chorus.

Focus

Staff

Why NCPA was the natural home for Cannes Homecoming ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Mitaksh Jain

India at Cannes Lions 2025: A springboard, not a summit

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.

Vinita Bhatia

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Raj Kamble

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?