Under pressure: Can advertising and marketing ditch their stressful reputation?

Campaign dives into how the relentless pursuit of creativity and results is ...

How click-to-chat ads on Whatsapp are transforming ...

Streaming TV: Advertisers' new go-to for engaged viewers

The sound track to successful digital marketing campaigns

Havas Creative India wins Eastman Auto & Power's mandate

3 hours ago

Under pressure: Can advertising and marketing ditch their stressful reputation?

Campaign dives into how the relentless pursuit of creativity and results is pushing creative professionals to the edge, and how companies can redefine success by prioritising employee well-being.

2 hours ago

How click-to-chat ads on Whatsapp are transforming ...

Brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.

21 minutes ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

1 hour ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

23 hours ago

Havas Creative India wins Eastman Auto & Power's ...

Following a multi-agency pitch, Havas will drive Eastman’s brand communication from its Gurugram office, focusing on sustainability and innovation.

23 hours ago

X’s ad revenue continues to fall after Musk takeover: Warc

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

22 hours ago

Sizzle beyond the plate: Branding fuels restaurant ...

Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.

1 day ago

From greenwashing to green truths: Agencies tackle ...

As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.

1 day ago

Haleon and WPP collaborate to launch HealthNxt ...

It aims to bridge gaps in healthcare access, using technology and partnerships to empower consumers in India.

2 days ago

Reliance Disney merger: A game-changer for ad ...

SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

1 day ago

Logi5 launches in India, taps into location-based ...

While its launch advances targeted advertising in India, the adtech platform’s success hinges on delivering value amid competition and regulatory challenges.

1 day ago

Cracking the crypto code for mass adoption

INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.

1 day ago

Women in PR: Breaking myths, building legacies, ...

From smashing stereotypes to reshaping narratives, Connekting Dots’ founder underpins how women in PR and marcom showcase resilience, creativity, and leadership this Women’s Entrepreneurship Day.

1 day ago

Procam International elevates Neha Kandalgaonkar to ...

She will lead strategic communications, media relations, and crisis management, while overseeing integrated communication campaigns for the company's flagship events.

2 days ago

Agency of the Year 2024: Shortlists announced

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.

The Work

20 hours ago

Pee Safe turns toilet drama into gentle hygiene revolution

Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.

2 days ago

Teele Dharo: Jewellery that tells Uttarakhand’s untold stories

Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.

3 days ago

Buckle up for safety: Cars24 drives home a life-saving message

It tells consumers that before they invest in that flashy car mod, they should consider this: nothing’s cooler than keeping your child safe.

Nov 15, 2024

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

Nov 14, 2024

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

Nov 13, 2024

KFC serves up epic flavour adventure for Gen Z

Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.

Nov 06, 2024

Sipping all the way to wellness with Tata Tea’s AI twist

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Dec 03, 2024
The Leela Mumbai

South Asia Agency of the Year Awards 2024

Celebrating the achievements of the marcom industry

Apr 10, 2025
Shanghai

Digital Media Awards 2025

Exciting news! The Digital Media Awards 2025 are now open for entries!

Apr 24, 2025
Hong Kong

Event Marketing Awards 2025

Honoring the exceptional achievements in event marketing

PARTNER CONTENT

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