Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, ...

Are ‘struggling’ agency groups dragging down valuations ...

When AI turns to humans to feel human

Bingo! turns ‘Big No’ into its boldest punchline yet

What I learnt about leadership from Piyush Pandey’s ...

3 hours ago

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Email to staff says information, including bank and payroll number, salary, National Insurance number, and personal contact details have been taken.

3 hours ago

Are ‘struggling’ agency groups dragging down ...

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring mode under Chief AI Officer Alexandr Wang.

4 hours ago

When AI turns to humans to feel human

Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.

5 hours ago

Bingo! turns ‘Big No’ into its boldest punchline yet

A hidden-camera stunt, anagrammed self-roast and dramatic new packs mark Bingo!’s audacious reboot in North India’s snacking turf.

2 hours ago

What I learnt about leadership from Piyush Pandey’s ...

Working alongside him was nothing short of a masterclass in humanity and advertising.

1 day ago

Print gets a pay rise as ad rates to go up 26%

While the government’s first print-ad rate hike since 2019 signals relief for publishers, it forces agencies to rethink their media-mix maths amid digital’s dominance.

1 day ago

Agency of the Year 2025: Shortlists announced

Winners will be revealed at a series of celebrations across the region, including gala dinners in Mumbai, Shanghai, and Singapore, and a cocktail event in Tokyo.

1 day ago

Festive splurge: Online retail records 14% growth ...

Fashion and home décor dominated online shopping as consumers began deal-hunting almost a month before, according to data from Criteo.

1 day ago

When festive ads become habit, not heritage

Indian brands are rediscovering that the key to enduring festive campaigns isn’t repetition—it’s relevance, consistency, and cultural resonance.

1 day ago

Warner Bros. Discovery is up for sale. Who will buy it?

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?

3 days ago

Piyush Pandey dies at 70; the industry mourns a legend

SOUNDING BOARD: The industry fondly recalls the veteran adman who gave Indian advertising its voice, created unforgettable ads and inspired a generation of savvy admakers.

3 days ago

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

3 days ago

WPP launches Open Pro for marketers to create ...

Holding company claims the tool does not replace agency work.

3 days ago

WFA: APAC media inflation at 4.6%, Japan stable ...

While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.

3 days ago

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

The Work

Oct 16, 2025

Xiaomi turns mispronunciation into marketing mayhem this Diwali

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

Oct 15, 2025

Walls talk again as Asian Paints brings back familiar hues

The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.

Oct 14, 2025

Livpure filters out fine print, not just water

Its new campaign calls time on tech talk and hidden terms, questioning whether AIoT is clarity—or just clever marketing.

Oct 13, 2025

Starbucks bets on togetherness, one saffron latte at a time

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Oct 09, 2025

Azorte turns ‘mid’ into momentum

The brand’s latest campaign flips Gen Z’s fear of mediocrity into self-assured style, making the messy middle a power move.

Oct 08, 2025

Zepto’s mithai wars turns festive fandom into full-blown election fever

The quick commerce brand’s Diwali sequel blends satire, sweetness, and strategy as India’s favourite sweets campaign for votes.

Oct 07, 2025

Vivo’s Diwali ad reminds India what home feels like

Its campaign flips the festive script—celebrating not the sparkle of the moment, but the slow, glowing build-up to it.

Focus

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Events

Nov 13, 2025
Mumbai

Campaign India Digital Crest Awards (CIDCA) 2025

Celebrating India’s most creative, effective, and tech-led digital marketing work.

Jul 03, 2025
Bombay Cocktail Bar, Andheri (W), Mumbai

Campaign India Film Crest Awards 2025: Winners ...

These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.

Jun 30, 2025
The Tata Theatre, NCPA Mumbai

Cannes Homecoming 2025: Join the grand welcome for ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

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