Advertising, Marketing, Media, Digital, PR News & more

Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments

At its first advertiser summit in Mumbai, the social media platform outlined its ...

GEO ‘converts like crazy’ and is already rivalling SEO ...

The real risk in playing it safe

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder ...

Innocean India names Jijo Thomas as VP-Media

Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments

Advertising

16 hours ago

Vinita Bhatia

Pinterest’s India vision board spotlights Gen Z, intent discovery and festive moments

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner, Aleph.

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Marketing

13 hours ago

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

Opinion

16 hours ago

Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits

Marketing

15 hours ago

Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

Innocean India names Jijo Thomas as VP-Media

Advertising

14 hours ago

Innocean India names Jijo Thomas as VP-Media

He will lead integrated media strategy, AI-driven delivery, measurement and scale Kia India’s hyperlocal marketing approach.

Marketing

15 hours ago

Vinita Bhatia

YouTube doubles down on AI, brand deals and creator tools

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

AnyMind bets on AI avatars to reshape creator commerce

Digital

16 hours ago

Campaign India Team

AnyMind bets on AI avatars to reshape creator commerce

The launch of AnyLive for Creators lets influencers and content creators develop AI avatars that can host livestreams on their behalf.

TBWA India hires Rohit Mukherjee as executive creative director

Advertising

1 day ago

TBWA India hires Rohit Mukherjee as executive ...

He will oversee the agency’s creative output and contribute to its disruption-led approach.

WhatsApp deepens business play with ads, payments, services

Advertising

1 day ago

Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

World Gold Council reframes jewellery for everyday identity

Advertising

1 day ago

Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.

Conversational AI: Why India’s marketers can’t ignore the voice shift

Opinion

1 day ago

Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

Opinion

1 day ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Advertising

2 days ago

Campaign India Team

FCB’s Dheeraj Sinha elected president of The ...

The association also named the new managing committee for 2025–26.

Turning music catalogues into brands with cultural currency

Marketing

2 days ago

Vinita Bhatia

Turning music catalogues into brands with cultural ...

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture.

The performative male: When masculinity becomes a stage and brands enter the script

Opinion

2 days ago

Madhukar Kumar

The performative male: When masculinity becomes a ...

Finance gurus, sneaker collectors, and wellness evangelists reveal how masculinity is now packaged as consumable cultural capital.

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

Focus

Neethi Isaac

Apple’s launch playbook: Design as spectacle, story ...

These events prove products aren’t just unveiled but staged—where storytelling, emotion and restraint turn design into culture and memory.

Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Vandana Sandhir

Reputation becomes business’s most volatile asset

Geopolitical divides, misinformation, cancel culture and data breaches are reshaping how brands protect trust in a hyperconnected world.

Apurv Agrawal

When AI agents rewrite the rules of brand leadership

As they collapse the gap between awareness and retention, between acquisition and advocacy, AI agents are rewriting the roles of CMOs and CXOs in real time.