AI is not eating your lunch; AI is your lunch
Henry Cowling and Ketan Desai of .Monks unpack why the ad industry is moving ...
Advertising
11 hours ago
AI is not eating your lunch; AI is your lunch
Henry Cowling and Ketan Desai of .Monks unpack why the ad industry is moving beyond the billable hour — an increasingly outdated metric in the age of AI-driven workflows.
In-Depth
12 hours ago
When backend goes big board: Amagi files for IPO
The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ad agencies.
Advertising
5 hours ago
Amazon disappears from Google Shopping ads
After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and sellers in the future.
Advertising
7 hours ago
Astra Studios launched by Hombale and Perpetual Capital
Founded by Biren Ghose, RK Chand, Rajarajan Ramakrishnan and Shajy Thomas, the studio will focus on integrating creative technology with storytelling across films, series, and brand campaigns.
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Marketing
3 days ago
Consumers rewrite the rules — marketers can’t ...
WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.
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Advertising
3 days ago
Why India’s smartest marketers are blurring category lines
In digital India, cultural storytelling trumps category boundaries. C Com Digital’s founder and director finds how marketers tap lifestyle-led convergence to drive relevance, recall, and revenue.
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Digital
3 days ago
Meta removes 635,000 predator-linked accounts, ...
“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.
Advertising
4 days ago
Captain Cool to pitch for Jharkhand’s tourism
MS Dhoni signs on as Jharkhand’s tourism face—for free. The campaign banks on legacy, local pride, and a bit of destination disruption.
Digital
4 days ago
IPG launches Agentic Systems for Commerce to help ...
ASC uses AI and automation to capture data signals for every product and its competitors.
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Advertising
3 days ago
Movers and shakers at VML India, Netflix, Social ...
A look at the week's big moves and wins across adland.
Marketing
4 days ago
Google tests shopping ads in Gmail’s promotions tab
Google is transforming Gmail’s promotions tab into a shoppable storefront, letting users browse and buy products directly from their inbox.
Opinion
4 days ago
ROMI or bust: Why last-click lies to you
BornHi’s co-founder takes a sharp look at why traditional ROI fails in India’s multi-touch, mobile-first landscape—and how ROMI rewrites the marketing playbook.
Advertising
4 days ago
Top WPP executive Laurent Ezekiel to join Publicis
Ezekiel currently has dual role as CMO of WPP and CEO of WPP Open X, the holding company’s bespoke global agency for Coca-Cola.
Advertising
Jul 23, 2025
Will the Cannes 'integrity standards' stop false or ...
Cannes Lions introduced a set of ethics on July 10 for awards entries starting from 2026.
Advertising
Jul 23, 2025
IPG sees Q2 decline; APAC revenue contracts 13.6%
Interpublic Group cited three large account losses from 2024 that impacted the business, especially in media and healthcare.
The Work
Advertising
11 hours ago
From paunch to punchline, obesity gets a rebrand
Lilly India’s obesity campaign swaps shame for science with a digital-first push that tackles bias, biology and behavioural change head-on.
The Work
3 days ago
Donkey versus zebra: When insurance ads go haywire
Policybazaar’s new campaign leans on actor-comedian Kapil Sharma’s gags to drive home a point—but ends up trading insight for equine insult.
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The Work
4 days ago
Why’s that commuter wearing a helmet here?
Fortis Mumbai’s quirky brain health campaign urges Mumbaikars to rethink helmets—not for traffic, but for everyday mental well-being.
The Work
Jul 23, 2025
Rhyme, rain and Red Label brew a monsoon remix
With hip-hop rhymes and kulhad vibes, Red Label taps into India’s tea-soaked monsoon nostalgia with a cultural twist.
Advertising
Jul 23, 2025
Peps gives mattresses the it’s-not-you-it’s-me treatment
Its breakup-themed campaign dumps tired mattresses for springier, science-backed sleep—with a discount nudge on the side.
The Work
Jul 21, 2025
Shake, scan, save: Bandhan AMC smashes the gullak
TBWA India blends nostalgia and mixed reality to turn Bandhan AMC’s 25-year milestone into an interactive, memory-laden money lesson.
Advertising
Jul 17, 2025
Snapdeal’s new ad gives neck sprains a fashion twist
'Nazar Atak Jaaye' campaign turns heads, literally, to showcase Snapdeal’s affordable fashion for India’s style-savvy shoppers.
Focus
India at Cannes Lions 2025: A springboard, not a summit
Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
Events
Awards
Aug 15, 2025
Campaign India Digital Crest Awards (CIDCA) 2025
Celebrating India’s most creative, effective, and tech-led digital marketing work.
Media
Jul 03, 2025
Campaign India Film Crest Awards 2025: Winners ...
These awards recognised and rewarded ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.
Advertising
Jun 30, 2025
Cannes Homecoming 2025: Join the grand welcome for ...
Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.
PR
Feb 19, 2025
PR Awards India 2025
Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.
PARTNER CONTENT
PROMOTED
Jul 03, 2025
Cannes Homecoming 2025: Spurring creative appetite, ...
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
PROMOTED
Jun 30, 2025
Aalap Desai: Collaboration and celebration are key ...
tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
PROMOTED
Jun 29, 2025
Josy Paul: Cannes Homecoming will be like a ...
BBDO India chairperson and CCO discusses the need to honour India’s achievers at Cannes Lions 2025 through a platform like Cannes Homecoming, which can inspire young creatives, and echo the country’s creative voice on the global stage.
PROMOTED
Jun 02, 2025
Senior colourist Nicola Gasparri joins Studio ...
After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after post-production house for premium visual storytelling.
Videos
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