Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting ...

Where are India’s women at the global table?

Ishan Chatterjee takes charge of Sports at JioStar

Good Morning Films wins big at CIFCA 2025

Adobe’s APAC CMO: ‘There is a balance between automation ...

1 day ago

Amazon’s Beautyverse blends content, commerce and cart nudges

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

6 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 hour ago

Ishan Chatterjee takes charge of Sports at JioStar

He takes over from Sanjog Gupta, who is now ICC’s new chief executive.

33 minutes ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

1 day ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

4 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

4 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.

Jul 03, 2025

Why Zee5’s language-first bet may be its best yet

As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.

4 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.

4 days ago

Veritas Reputation to handle PR for Canara Bank

The agency will lead strategic communications and reputation management for the nationalised bank.

Jul 03, 2025

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Jul 03, 2025

India isn’t a muse; it’s time to brand the maker

Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.

The Work

1 day ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

4 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

Jul 02, 2025

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

Jul 01, 2025

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

Jun 30, 2025

When wedding cash gets replaced by old phones

Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.

Jun 27, 2025

Indian brands champion 'Pride' with vibrant colours

From film reunions to fairs to walkathons, Indian brands celebrate inclusivity with Pride campaigns in June.

Jun 25, 2025

Cannes Lions 2025: Explore the campaigns that brought home Silver for India

Watch the campaigns that made India proud with Silver Lions at the 72nd Cannes Lions Festival of Creativity, 2025.

Focus

Cannes daily global podcast: Elon Musk puts free ...

EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

Cannes daily global podcast: Big wins in audio, ...

EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

Cannes daily global podcast: Awards preview and new ...

EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.

Events

Jul 03, 2025
Bombay Cocktail Bar, Andheri (W), Mumbai

Campaign India Film Crest Awards 2025: Shortlists ...

These awards recognise and reward ad films based on craft that are created, aired, or released between January 1, 2024 and February 28, 2025.

Jun 30, 2025
The Tata Theatre, NCPA Mumbai

Cannes Homecoming 2025: Join the grand welcome for ...

Connect with India’s Cannes Lions winners; uncover their creative strategies and forge new connections at the Cannes Homecoming 2025 celebration.

Apr 30, 2024
Mumbai

Campaign India Film Crest Awards (CIFCA), 2024

Great news! Entries for the Campaign India Film Crest Awards (CIFCA) 2025 are now open. Act fast!

Feb 19, 2025
India

PR Awards India 2025

Exciting news! The winners announcement for PR Awards India 2025 is scheduled for 19 February 2025.

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