In a topsy-turvy week, Zee TV jumped into the reckoning with 301 GRPs for Week 10 while Imagine (172 GRPs) overtook Sony (151 GRPs) to occupy the fourth spot. STAR Plus with 316 GRPs pipped Colors (311 GRPs) at the post. SAB TV was at 90 GRPs. Track GECs ratings in 2010:
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Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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