Media
Campaign India Team
Mar 18, 2010

Zee sinks; Colors back on top

Zee's performance in Week 10 (301 GRPs) proved to be a flash in the pan as it dropped to 242 GRPs in Week 11. Colors bounced back with 338 GRPs (311 in week 10) to re-occupy the #1 spot, ahead of STAR Plus which, too, showed an improved performance, delivering 335 GRPs (316 in week 10). Sony was steady at 157 GRPs, while Imagine dropped sharply to 109 GRPs. SAB TV was at 84 GRPs. Track GECs ratings in 2010:

Zee sinks; Colors back on top
Zee's performance in Week 10 (301 GRPs) proved to be a flash in the pan as it dropped to 242 GRPs in Week 11.
 
Colors bounced back with 338 GRPs (311 in week 10) to re-occupy the #1 spot, ahead of STAR Plus which, too, showed an improved performance, delivering 335 GRPs (316 in week 10).
 
Sony was steady at 157 GRPs, while Imagine dropped sharply to 109 GRPs.
 
SAB TV was at 84 GRPs.
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

5 Kotak Mahindra Bank seeks digital creative agency

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption

Related Articles

Zee and SPNI resolve merger disputes in amicable settlement
Advertising
Aug 28, 2024
Campaign India Team

Zee and SPNI resolve merger disputes in amicable ...

Colors stays on top; STAR Plus, Zee trade places
Media
Dec 02, 2009
Campaign India Team

Colors stays on top; STAR Plus, Zee trade places

STAR Plus and Colors remain 1, 2
Media
Mar 31, 2010
Campaign India Team

STAR Plus and Colors remain 1, 2

GEC Stakes: Zee, Imagine surprise
Media
Mar 10, 2010
Campaign India Team

GEC Stakes: Zee, Imagine surprise

Just Published

89% of CMOs predict growth in their marketing budgets: Dentsu report
Marketing
2 days ago
Campaign India Team

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
In-Depth
2 days ago
Eszter Gurbicz

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
Advertising
2 days ago
Campaign India Team

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

VdoCipher introduces live streaming services to support India’s digital content boom
Marketing
2 days ago
Campaign India Team

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.