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It was a historic moment when the top GEC players of India assembled under one roof to announce that there will be re-runs of all the television shows (except for Colors' Big Boss) because of the issue of demand of increase in production costs by the producers. The producers, in turn, are asked by FWICE (Federation of Western India Cine Employees) to increase the wages of the workers of the TV shows.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.