Evie Barrett
Jul 15, 2022

India has lowest proportion of women in leadership roles in the media and comms industry

A LinkedIn study highlights underrepresentation of women in leadership roles in the worldwide media and communications industry

(Getty Images)
(Getty Images)
According to the World Economic Forum’s 2022 Global Gender Gap Report, only 37 per cent of comms women are in leadership roles overall, compared with 63 per cent of men. This is despite women making up 48 per cent of the worldwide media and comms workforce.
 
Of the countries measured using LinkedIn data, the UK ranks sixth best in the media industry. Those with a higher proportion of women in leadership roles than the UK are Singapore (44 per cent), the US (43 per cent), Australia (42 per cent), France (41 per cent) and Italy (40 per cent).
 
Countries with a lower proportion of women comms leaders than the UK include Spain, Sweden, Switzerland and Germany.
 
Those found to have the lowest proportion of women in leadership roles in the media and comms industry were the UAE (30 per cent), the Netherlands (28 per cent) and India (23 per cent). 
 
Tom Pepper, senior director of LinkedIn Marketing Solutions, said: “While the share of women hired into leadership positions in the industry is growing, we are simply not moving fast enough to bridge the gender gap for women. It’s critical that we work to reverse this imbalance now before the gap widens. In-house and agency teams must embrace flexible working, bolster internal mobility and retention schemes, and offer professional development experiences to ensure women are supported and have the opportunity to thrive.”
 
Data for this study was drawn from the anonymised and aggregated profile information of LinkedIn's 830+ million members around the world.
 
(This article first appeared on PRWeek.com)
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

3 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

3 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

4 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.