Jack in the Box Worldwide, a part of The 120 Media Collective, has focused on expanding its micro-commerce capabilities to drive sustainable growth for current and prospective clients.
These offerings have been set up to specifically enable potential customers connect to brands through their phones. With digital advancements at its core, the e-commerce company aims to create social micro-moments that allow a seamless plugin of commerce solutions.
Rishi Sen, managing partner, Jack in the Box Worldwide, said, “One of the biggest takeaways of 2020 has been that people are relying on online resources now more than ever, whether it’s for shopping makeup for zoom calls, renovating your house or getting a haircut. We are seeing crucial opportunities for growth in the digital ecosystem, which will be immensely beneficial to brands if implemented in the right way, right away.”
Axon Alex, managing partner, Jack in the Box Worldwide, added, “It’s pretty clear that in 2020 there were more variations of the consumer funnel than ever before. This is the attention economy and strengthening our micro commerce capabilities allows us to be more incisive towards sales conversions for brands. By offering these micro-commerce solutions, we want our clients to be able to connect to potential customers through the one channel they trust the most - their phones."
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