MMGB: John Lewis' 'the other half' campaign

Just like Campaign India has committed itself to take charge of your Monday morning blues, the new TV commercial from the UK retailer JOhn Lewis commits that it's offerings are 'Never Unknowingly Unsold'. Addled?

Watch the ad film created by Adam & Eve/DDB to know more. (Do indulge in the Australian rock band INXS' track, 'Never tear us apart', re-recorded by Paloma Faith)

Simple, isn't it? A cuddly love story set in two different time periods, with a dainty girl from 1925 (when John Lewis first made its commitment of 'never unknowingly undersold') and a sprightly lad from the present day. Their worlds collide and the love story amalgamates at one point - That the things that really matter hardly change with time, the mode of expression not withstanding. Likewise, a good idea will bear good results whichever medium you crack it in.

So, get cracking on good ideas, now. Have a happy working week ahead.

Credits:

Client: John Lewis
Agency: Adam & Eve/DDB
Creative team: Aidan McClure, Laurent Simon, Shay Reading, Frank Ginger
Director: Ringan Ledwidge
Production company: Rattling Stick