Shortlists for the 2025 edition of the PR Awards have been announced. The awards celebrate excellence in corporate communications and public relations.
The jury for this year's awards consisted of:
- Yatin Padia, group head of corporate communications, Arvind Limited
- Prachi Kaushik, head of PR and integrated communications, Signify, Greater India
- Anjali Kakkar, vice president—corporate communications, CoinDCX
- Mahesh Jayaram, director—corporate communications, Dell India
- Ambereen Ali Shah, corporate communications head, Nestle India
- Arun Mittal, head of communications and special projects, boAt (Imagine marketing)
- Sulakshna Mukherjee, general manager and head of department – corporate communications, Hardcastle Restaurants
- Surabhi Srivastava, corporate communications manager, Panasonic India
- Medha Shanbhag, head—corporate communications and CSR, Saint-Gobain India
- Deepa Menon, senior vice president, corporate communication and corporate responsibility, PVR Cinemas
Winners will be announced on 19 February at an event in Mumbai. For more information reach out to [email protected].
Full shortlist:
| ENTRY CATEGORY | ENTRANT COMPANY | BRAND | CAMPAIGN TITLE |
| Campaign Arts, Entertainment & Media | Value360 Communications | Miss World 2024 | Beauty With Purpose |
| Campaign Automotive and Transportation | MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame |
| Campaign B2B | Edelman India | The European Union (EU) | More Than Food' in India |
| Campaign Best Brand Strategy | Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health |
| Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) | |
| MSL | BOBCARD LIMITED | Credit Reimagine | |
| Campaign Best Creative Idea | Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) |
| Godrej Industries Group | Godrej HIT | The HIT Newspaper | |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| MSL | Changi Airport Group | Choose Your Changi Adventure | |
| PR Pundit Havas Red | Zepto | Zepto Festive | |
| Campaign Best Event Activation | Godrej Industries Group | Godrej L'Affaire | All things Goodness |
| Kama Sutra | Safe is Sexy - India’s first-ever shadow art installation made from condoms | ||
| MSL India | Wakefit.co | Wakefit Zense Launch | |
| Campaign Best use of Advocates/Influencers/Celebrities | MSL India | IKEA India | ‘All things festive’ – IKEA Diwali Campaign |
| Nivea | Nivea Creme #TheOGs | ||
| Edelman India | KFC India | KFC Rolls: Rolling into GenZ’s hearts | |
| Madison PR | Himalaya Turmeric Range - Face Care | #TakeMySpot | |
| PartySmart | PartySmart DVC Launch | ||
| Glad U Came | Domino's | CheesikenLaunch | |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| MSL India | Wakefit.co | Wakefit Zense Launch | |
| Campaign Best Use of Analytics | Brand Balance | Godrej Industries Group | Leveraging data to optimise brand ERP, an initiative of Godrej Industries Group & Brand Balance |
| Campaign Best use of Content | Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak |
| MSL India | Panasonic Life Solutions India | Welcome to Parenthood | |
| Campaign Best Use of Digital | Organic by MSL - Mobilise | Anil Agarwal Foundation | Khaana Khaaya Kya |
| Organic by MSL | Bill & Melinda Gates Foundation | Filaria Se Fight | |
| Adfactors PR | Pearson | PTE Kar, Befikar | |
| Aditya Birla Group | Aditya Birla Group | Change the Game | |
| Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Catalyst Public Relations | Digital Dynamos: Redefining Engagement in the Modern Era | Digital Excellence Unleashed: Transforming Engagement into Impact | |
| Campaign Best Use of Social Media | MSL India | Wakefit.co | Wakefit Zense Launch |
| Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak | |
| Anil Agarwal Foundation | Khaana Khaaya Kya | ||
| Campaign Best Video Story-Telling | Kaizzen | Park+ | #MakeGurugramRoadsSafe |
| Godrej Industries Group | Godrej L'Affaire | #CelebratingAcceptance | |
| Organic by MSL - Mobilise | Gates Foundation India | Aangan Se Aasman Tak | |
| Campaign Brand Development (Product) | Ruder Finn | Xiaomi’s India | Xiaomi’s #10YearsOfTomorrow |
| Godrej Industries Group | Godrej Agrovet | Jagruk Baniye, PYNA Chuniye by Godrej Agrovet | |
| Gnothi Seauton | Shahi Exports | 50 & Beyond: Manufacturing with a Purpose | |
| MSL India | Nivea | Nivea Creme #TheOGs | |
| Campaign Cause-Related - Diversity & Inclusion | Aditya Birla Group | Aditya Birla Group | Change the Game |
| Adfactors PR | Godrej Properties | Join the CREW! (Collective of Real Estate Women) | |
| Edelman India | KFC India | KFC #SpeakSign | |
| Godrej Industries Group | Godrej L'Affaire | #CelebratingAcceptance | |
| Campaign Cause-Related - Public Awareness | Organic by MSL - Mobilise | Anil Agarwal Foundation | Run For Zero Hunger |
| Organic by MSL | First Impact (IDFC First Bank CSR) | Leading the Herd: The Women of Shwetdhara | |
| Organic by MSL | Bill & Melinda Gates Foundation | Filaria Se Fight | |
| MSL India | Hindustan Unilever Limited (HUL) | Dove | Dove #TheBeautyTestStopsWithMe | |
| Wakefit.co | The Great Indian Sleep Scorecard | ||
| Concept Public Relations | NA | Tray It Right: Shoes go here! | |
| Campaign Consumer Launch | Aditya Birla Group | Birla Opus | Launch of a disruptive force: Birla Opus Paints |
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Campaign Corporate Branding | Edelman India | Swiggy | How India Swiggy'd 2023: Food and launch of Instamart! |
| Ruder Finn | Adobe | From Pixels to Principles:Adobe's Ethical AI Journey | |
| Godrej Industries Group | Godrej Properties | Leveraging quantum growth | |
| Campaign Corporate Social Responsibility | Godrej Industries Limited & Associate Companies | Godrej Consumer Products | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough |
| Edelman India | KFC India | KFC #SpeakSign | |
| Campaign E-Commerce | Adfactors PR | Amazon | Winning over Bharat through regional media |
| Campaign Experiential PR | MSL Group India | Adidas India | Adidas X Mumbai Dabbawalas |
| Campaign Fashion and Beauty | Value 360 Communications | Miss World | Miss World 2024 - Beauty With Purpose |
| Indian PR Distribution | LML Clothing By Halfwait | LML Clothing's Music-to-Fashion Evolution Story | |
| MSL India | Nivea | Nivea Creme #TheOGs | |
| Campaign FMCG | Value 360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health |
| Campaign Influencer Marketing | MSL Group | Nivea India (Hero category Soft) | Nivea Influencer Campaign |
| Nivea Master Brand | #NiVeaForLocal Small Business Association | ||
| MSL India | Nivea | Nivea Creme #TheOGs | |
| IKEA India | Building the Influencer Engine for IKEA in 2024 | ||
| Value360 Communications | Bold Care | #TakeBoldCareofHer - From Humour to Health | |
| Edelman India | The European Union (EU) | EU’s More Than Food Campaign in India | |
| Gnothi Seauton | Amazon | Global Month of Volunteering 2024 - #DoAmazingBeAmazing | |
| Tute Consult | Minimalist | Retinal 0.1%ing with Minimalist x Tute | |
| Campaign Internal Communications | Godrej Industries Limited & Associate Companies | Godrej Consumer Products | Godrej ki Shakti: The Malanpur Moment |
| Campaign Media Relations | MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame |
| RF Thunder | Lionsgate Play | Lionsgate Play – ‘Home of Global Awards’ | |
| Edelman India | Hellmann’s | Hellmann’s Mood Burger | |
| Adfactors PR | Tata Projects | Skill Shakti and Nirman Nayak | |
| Concept Public Relations | MGM Healthcare | Heartbeat for Humanity | MGM Healthcare's Cross-Border Miracle | |
| Campaign Non-Profit | Edelman India | Water for People India | #VoiceforWater |
| MSL India | Bharti Airtel Foundation | Bharti Airtel Scholarship Program- An initiative to empower deserving students | |
| Campaign PR Event | Aditya Birla Capital | Aditya Birla Capital | Launch of ABCD, an Omnichannel D2C Platform |
| MSL India | Bharti Airtel | Airtel Becomes India's First Spam Fighting Network | |
| IKEA India | IKEA Ikonic 2.0 | ||
| Godrej Industries Group | Creamline Dairy Products | A Milky Verse - Launch of Godrej My Farm | |
| MSL India + Nutcracker Communications | Škoda Auto India | Škoda Kylaq – The Journey From Name To Fame | |
| Concept Public Relations | Shriram Finance | #TogetherWeSoar | |
| Adfactors PR | ABP Network | ABP Network Ideas of India 3.0 | |
| Campaign Promotional Activity | MSL India | Wakefit.co | Wakefit Zense Launch |
| Campaign Public Affairs | Godrej Industries Group | Godrej Consumer Products | EMBED’s Answer to Fever Mysteries: An Algorithmic Breakthrough |
| Edelman India | The Rockefeller Foundation | Making Big Bets for Climate Action | |
| Kaizzen | Online Gaming | Shaping the Future: Advancing India’s Skill Gaming Ecosystem | |
| Campaign Public Education | MSL India | Bharti Airtel Foundation | Bharti Airtel Scholarship Program- An initiative to empower deserving students |
| Campaign Public Sector | Concept Public Relations India | Canara Bank | Transforming Public Perception: The PSU Bank Story |
| Campaign Reputational and Issues Management | Kaizzen | CoinSwitch - Crypto | Making Money Equal For All |
| Campaign Sponsorship & Brand Partnership | Edelman India | Hellmann’s | Hellmann’s Mood Burger |
| Madison PR | Himalaya Turmeric Range - Face Care | #TakeMySpot | |
| Campaign Sports | MSL | Sony LIV | Experience the beautiful game, Elevated |
| People & Team Best Culture of the Year | On Purpose | On Purpose | Living Our Values: Courage, Compassion and Curiosity |
| Veritas Reputation PR | Veritas Reputation PR | Veritas Reputation PR -Nurturing Partnerships, Driving Excellence | |
| Stories. PR. Digital | Never Grow Up | The Very Best of Us | |
| People & Team Diversity & Inclusion Company of the Year | Archetype | Proud To Be Diverse | Diversity, Equity and Inclusion initiatives at Siemens Healthineers |
| On Purpose | On Purpose | Aiming to be the most progressive agency in the world | |
| People & Team PR Agency Head of the Year | Kaizzen | Kaizzen | PR Agency Head of the Year |
| Burson Group India | Burson Group India | Deepshikha Dharmaraj - Leading with a growth mindset | |
| People & Team PR Corp Comm Head of the Year | Zepto | PR Corp Comm Head of the Year | PR Corp Comm Head of the Year |
| People & Team PR Professional of the Year (Agency) | Percept Profile (a division of Percept Limited) | NIL | NIL |
| People & Team PR Team of the Year (Agency) | MSL | BOBCARD LIMITED | Credit Reimagined |
| MSL India | Amway India | Amway for India- An Advocacy Campaign to build stakeholders trust for Nutraceutical category | |
| Concept Public Relations India | NA | BFSI Team of Concept PR | |
| Kaizzen PR Services | NA | NA | |
| On Purpose | On Purpose | Breakthrough Growth, Powered by Purpose | |
| People & Team PR Team of the Year (Corp Comm) | Godrej Industries Group | Godrej Industries Group | From Stories to Leadership: Building Reputation the Godrej Way |
| Aditya Birla Group | Aditya Birla Group | A Force for Good | |
| Angel One Ltd | Angel One Ltd | PR Team of the Year |
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