Sir Martin Sorrell, Rodney Fitch to speak at Designyatra 2009

Kyoorius Designyatra is scheduled to be held in Mumbai this year at the Hotel Renaissance, Powai from September  4 to 7, 2009 and Sir Martin Sorrell and Rodney Fitch are some of the speakers expected at the forum. This is the first time the event will be held in the city. The four day conference, which encompasses design in all form, including advertising and design, architecture design and branding will have also have speakers like Michael Wolff, Wally Olins and Priya Paul among others. The Netherlands is part of the event as partner country and will see active participation from Dutch designers as speakers and delegates.

It is the second, third and fourth day that are most relevant to the advertising fraternity, with the first day being taken up primarily by architecture design. Besides the usual seminars, the festival will include workshops being conducted by agencies such as Saffron, Fitch, LAVA, QuA, De Designpolitie, INNOA and Addikt among others.

The festival, this year, will include a scheduled matchmaking session. As part of this initiative, 14 Dutch companies will be participating in the festival this year to actively seek collaborations with the Indian design world. The participating firms are active across disciplines such as product design, communication design, project and design management, spatial and retail design, architecture, branding and motion graphics. The collaborations being sought could vary from joint ventures, strategic tie-ups, project based collaborations to outsourcing.

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