Campaign India Team
Nov 19, 2022

Tata Group to merge all airline brands under Air India

Aims to merge the Vistara brand into Air India by holding a 74.9% stake by March 2024

Tata Group to merge all airline brands under Air India

According to media reports, Tata Group has planned to consolidate four of its airline brands Air India, Vistara, Air India Express, and AirAsia India, under Air India. 

 

The airline brand was taken over by Tata earlier this year in January 2022 and is now known as Tata Air India after it won the bid from its competitors in October last year by investing USD 2.4 billion. 

 

Reports claim that Tata and SIA have agreed to merge Vistara into Air India by March 2024. After the merger, Tata will hold a 74.9% stake, and SIA will have the remaining 25.1% stake. 

 

Prior to this, Indian Express reported that AirAsia India was merged to become Air India Express. This consolidation aims to be completed by the end of 2023. 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

AiVANTA expands business to Dubai

With this expansion, AiVANTA plans to engage customers from Middle East for its AI-powered video solutions.

3 hours ago

Analytic Edge becomes Google's Meridian Certified ...

With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM solutions in Asia-Pacific region.

9 hours ago

Beyond the jingle: The power and challenges of ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.