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GroupM’s Wavemaker has retained the media responsibilities for L'Oréal India.
The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai office. Wavemaker has been the brand’s media AOR since 2010.
The agency will be responsible for the brand’s media services comprising strategy, communications planning, integrated media approach, content, creative and digital services, investment and buying for all the brands across hair, skin and make-up category.
Ajay Gupte, CEO – South Asia, Wavemaker said, “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts. I am excited to strengthen this relationship further and partner with L’Oréal in their transformative business journey. I am certain with our digital first & data led approach clubbed with best in class media services, we will be able to accomplish L’Oréal’s mission of creating an innovative and responsible beauty brand."
Shekhar Banerjee, chief client officer and head – West, Wavemaker India said, “Working with L’Oréal makes you better every day and we have been creating some of the industry's first work in real time measurement, precision and audiences for them. We are delighted that they believed in the vision we have set for our partnership and trusted our ability to positively provoke them and drive new thinking."
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