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Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover 18-22 December. |
Great Galleon Ventures assigns its creative and media duties to ^ a t o m network
Great Galleon Ventures has announced the appointment of ^ a t o m network for its creative and media duties for its brand Rascal. Through this partnership, the agency aims to elevate the profile of the alcoholic beverage brand by engaging a broader audience of young consumers across various platforms and mediums, employing innovative approaches not previously explored in the alcoholic beverage industry.
Interactive Avenues baggs TTK Healthcare's account
Interactive Avenues has bagged the e-commerce mandate for TTK Healthcare. The agency will be responsible for the brand's e-commerce strategy, content creation, media activation and catalogue management. The account was won post a multi-agency pitch and will be handled by Interactive Avenues' Chennai office.
TVS Electronics picks Pitchfork Partners as its communications partner
TVS Electronics has appointed Pitchfork Partners Strategic Consulting as its communication partner in India. Through this appointment, the agency will drive marketing communications for TVS-E, to build awareness about the brand. The mandate was awarded after a multi-agency pitch.
Ipsos India appoints Unni Hariharan
Ipsos India has announced the appointment of Unni Hariharan as executive director. Hariharan will lead Ipsos' technology and e-commerce operations. He joins Ipsos from Nielsen.
He will report to Shalini Sinha, country service line leader, brand health tracking (BHT) and creative excellence (CRE).
Tribes Communications elevates Anthony Paul Raj
Tribes Communications has announced the elevation of Anthony Paul Raj to head its out-of-home division Max. He has three decades of experience and has worked with Vantage Advertising, Portland India Outdoor Advertising and Luminas India Associates.
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Gulf Oil’s unstoppable journey: Mirchi RJs vanish, unveiling a thrilling tale!
Gulf Oil and Mirchi have collaborated to launch 'unstoppable journey'. The initiative unveils the mysterious disappearance of three popular Mirchi radio jockeys – Yash, Nidhi, and Saran.
During this time the other RJs stepped into the void, heightening the mystery and sparking speculations that echoed across the cities, setting social media ablaze.
Mirchi, known for its innovative campaigns, mirrored this communication idea in this campaign with Gulf Oil by teasing the disappearance of their RJs through a pre-buzz strategy and dropping hints before the RJs vanished, making people wonder where they went.
This followed an ad in which Hardik Pandya went on a journey after using Gulf Formula SUV as his engine oil. Gulf Formula SUV 5W-40 is an advanced high-performance fully synthetic engine oil that emerges as a mystical elixir specially crafted for SUVs. It unveils sustained peak performance for the most demanding highways and off-road adventures.
The campaign didn't promote a product; it crafted an immersive experience, blending suspense, intrigue, and the promise of an unstoppable journey with Gulf Formula SUV engine oil at its core.
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