Bingo wants in on consumers' evening plans with Tedhe Medhe Namkeen

Bingo, a part of the ITC stable, has released a film titled 'dil ka donor'.

 

The film conceptualised by Ogilvy, shows a grandfather under home-care awaiting a heart donor for a transplant.  When he finally gets one, his family members gather with excitement. When the doctor asks him to come down to the clinic for surgery the next evening, he is startled to see the relatives' hesitant expressions, including the patient who would not change his plans, which involve celebrating the evening with the new flavours from Bingo! 

 

The film released on YouTube on 22 January.