Campaign India Team
May 07, 2015

Click your feet sans shoes and share, to gift a pair

The initiative concludes on 21 May

The 'One Day without shoes' campaign, running from 5 to 21 May, requires participants to go barefeet for a day and post a barefoot picture on Instagram. For every such picture posted, the company will provide, via a 'Giving Partner', a new pair of locally manufactured shoes to poverty-stricken children across 70 developing countries.
 
NGO The Magic Bus is the brand's 'Giving Partner' in India.
 
The initiative was launched to raise awareness about podoconiosis, swelling of foot and leg due to irritant soil found in certain countries.
 
Where 'One for One' required a purchase to be made, the 'One Day Without Shoes' campaign poses no such prerequisite. The initiative is the brand's effort to encourage children to go to school and to generate employment.  
 
The initiative allows one photo per person and a total cap of 1 million pairs of shoes. 
 
View further details here
Source:
Campaign India

Related Articles

Just Published

1 day ago

Emami targets INR 1,000 crores revenue for ‘Smart ...

The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.

1 day ago

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

1 day ago

LenDenClub's campaign redefines financial empowermen...

It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.

1 day ago

Why 5G broadcasting could be the next big opportunit...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.