The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils
In the 2018 study on India's millennials, The Bankbazaar Aspiration Index tracks the gap between aspiration and readiness on several parameters.
The highlights of the study indicate that the millennials across the country do not show a uniform approach to several parameters -- from health to wealth. This video shows the direction in which "millennial India" is headed.
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It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
