Campaign India Team
Mar 18, 2021

Spotify suggests users take podcasts along as they go through their day

Watch the campaign conceptualised by Leo Burnett India here

Spotify India has launched a new campaign that focuses on building awareness around podcasts and the role audio content can play in a listener’s life, as a supplementary addition to their primary activities throughout the day. Based on the insight that podcasts are a great companion for ‘when your hands are busy but the mind is free’, the digital campaign highlights content across moments and genres of podcasts. Leo Burnett India has conceptualised the films.

Neha Ahuja, head of marketing at Spotify India says, “We recognise that there are moments in all of our days, when physically we are busy - say, out for a run, cooking at home, driving to get some fresh air – but our minds are free at that time. Those are ideal moments for consumers to listen to a podcast, and with more than two million podcasts on Spotify, there is something for everyone, no matter where and when they want to listen to one.”

The campaign features five ad films that will be promoted via online videos, news apps, and social media platforms. The first ad film highlights the storytelling in Bhaskar Bose, while the next two focus on self-help lane with The Ranveer Show, and Gita For The Young & Restless; the fourth one centres around astrology in you, while the last one is all about nostalgia with Yaadon Ka Idiot Box.

The campaign will run for a month, starting 18 March. 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

2 days ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

2 days ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

2 days ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.