Cheil ropes in Samrat Das Gupta to head experiential marketing

Shiv Sethuraman, group president, Cheil South-West Asia, said, “Samrat’s track record and credentials are impeccable. Our retail and activation businesses are expanding rapidly and are a significant growth vector for Cheil. We are excited to have someone of Samrat’s calibre on board with us.”

 

Das Gupta will work with the retail and activation businesses in his new role. The retail business will continue to be headed by Girish Nalavade and activation by Navdeep Singh Dhindsa. All of them will report to Sethuraman.

 

Das Gupta, said, “Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When Shiv outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging, bandwagon at Cheil.”

 

Besides Grey Group India, Das Gupta has worked with the agency in Bangladesh and Vietnam.