M&C Saatchi bags creative mandate for ‘W’

W, a ready-to-wear brand from TCNS Clothing Company, has appointed M&C Saatchi to carry out their creative duties.

Speaking on the association, Anant Daga, chief executive officer, TCNS Clothing Company, said, "We found in M&C Saatchi, a partner who has the strategy, market analysis, creative expression, all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand."

Anjali Nayar, chief executive officer, M&C Saatchi, added, “It was a great start to the year, and we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together."

Commenting on the development, Richa Sinha, executive creative director, M&C Saatchi, added, “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles."

Rupin Jayal, head - strategy and planning, M& C Saatchi, said, “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”