Moves and wins roundup: Week of 02 Dec

Tata Consumer Products re-appoints Wavemaker as media agency partner

Tata Consumer Products has re-appointed Wavemaker as its media agency partner for the financial year 2025, following a multi-agency pitch. This partnership will cover the strategic planning and execution of media campaigns for Tata Consumer Products’ brands in India, including Packaged Beverages, Foods, Ready to Drink, Tata Soulfull, and Organic India.

Wavemaker will continue to manage media planning and buying across TV, Print, Radio, and Digital channels. Puneet Das, president of packaged beverages at Tata Consumer Products, emphasised the company’s commitment to technology-driven marketing, while Ajay Gupte, CEO of Wavemaker, expressed excitement about continuing the long-standing partnership and creating impactful campaigns for Tata's diverse brands.

AdLift secures digital media mandate for King Koil

AdLift, a global digital marketing agency, has been appointed as the official digital media partner for King Koil. This partnership will focus on enhancing the premium sleep solutions company's online presence, increasing brand engagement, and strengthening customer connections across digital platforms.

AdLift will provide digital solutions, including search reputation management, content creation, content marketing, and paid media campaigns. Commenting on the collaboration, Prashant Puri, CEO of AdLift, expressed excitement about amplifying King Koil’s digital reach, while Archit Gupta, MD of King Koil, highlighted the agency's expertise in driving impactful results.

Infectious Advertising appoints Akshay Kapnadak as chief creative officer

Infectious Advertising has appointed Akshay Kapnadak as its chief creative officer. In this role, he will work alongside Ramanuj Shastry, creative chairman and co-founder, to enhance the agency's creative output.

With nearly 27 years of experience, Akshay has worked with top global and Indian brands like Coca-Cola, L’Oréal, Parachute, and Radio Mirchi. He spent 16 years at McCann Erickson Mumbai, rising to executive creative director, before consulting and mentoring startups. His work has earned awards, including a Gold at Cannes Lions.  

GRM Overseas appoints Barun Prabhakar as group chief marketing officer

GRM Overseas has appointed Barun Prabhakar as its group chief marketing officer (CMO). With over 20 years of experience in driving brand growth, he will lead marketing efforts for GRM’s diverse portfolio, including domestic and international brands. His role will focus on expanding GRM’s presence both in India and globally, especially in the Food FMCG sector.

Prabhakar has previously worked with brands like Leayan Global, Wildcraft, Woodland, and Liberty Shoes, where he revitalised brand identities through innovative campaigns.

Vigor Media Worldwide wins PR and social media mandate for Accurate Group of Institutions

Vigor Media Worldwide has won the PR and social media mandate for Accurate Group of Institutions in Greater Noida following a multi-agency pitch. The agency will manage the institution's public relations and social media to enhance its brand presence and reputation.

Poonam Sharma, chairperson of Accurate Group, praised Vigor Media's strategic approach, while Nikhil Singhal, founder of Vigor Media, expressed commitment to achieving the institution's communication goals. This win strengthens Vigor Media’s presence in the Indian PR and social media sector.

Varun Kohli joins Grey India as senior vice president, business–north

Grey India has appointed Varun Kohli as senior vice president, business – north. With over 15 years of experience across marketing, strategy, and client leadership, Varun brings his expertise to strengthen Grey's presence in the North region. Previously Vice President at Leo Burnett, he has worked with agencies like JWT Group, Ogilvy, and Leo Burnett, managing global brands like Pepsi, GSK, Toshiba, and Nikon across EMEA and APAC.

Advertising Club Madras expands student chapter Initiative across Tamil Nadu

Advertising Club Madras has expanded its Student Chapter initiative to colleges in Tamil Nadu, including MEPCO School of Management Studies, Madurai Kamaraj University, and Trichy Government Arts College. The programme offers students workshops, guest lectures, and career guidance to enhance their knowledge of advertising, media, and communication.

Recently, 159 students from MEPCO joined, participating in sessions led by industry experts. The initiative aims to bridge the gap between academia and industry, providing students with practical experience, skills, and networking opportunities to pursue careers in advertising and media.