Founder Abhinay Kumar Singh expressed confidence in Hassan’s ability and client satisfaction through strategic leadership and innovative communication strategies.
Hashtag Orange secures Ilumina Health's integrated communication mandate
Hashtag Orange has won the integrated media and technology mandate for Ilumina Health, covering branding, creative strategy, social media, SEO, media planning, and technology solutions. The partnership aims to enhance Ilumina Health’s commitment to preventive healthcare and personalised wellness. By leveraging creative storytelling and data-driven insights, Hashtag Orange will craft campaigns that empower individuals to prioritise health, creating a proactive approach to wellness.
Ilumina Health’s offerings span preventive screenings, advanced treatments, and streamlined processes to improve healthcare access and inclusivity. Through innovative campaigns and technology-driven solutions, the collaboration will position Ilumina Health as a leader in preventive care, ensuring high-quality, accessible healthcare for all.
BCAS Partners with SGA PR to strengthen financial ecosystem
The Bombay Chartered Accountants’ Society (BCAS) has appointed SGA PR as its communications partner to amplify its role in India’s financial, accounting, and tax ecosystems. The collaboration will position BCAS as a leading voice for chartered accountants while promoting its initiatives to bolster the country’s economic framework. This partnership follows SGA PR’s success in supporting BCAS’s 75th-anniversary event, Reimagine 2024.
SGA PR, known for its expertise in the BFSI sector, will showcase BCAS's work and foster awareness of its contributions to finance and professional development. The partnership reflects BCAS's commitment to strengthening India's financial ecosystem and shaping the future of the accounting profession.
Jatin Mendiratta joins Ants Digital as senior director
Ants Digital has appointed Jatin Mendiratta as senior director–client servicing, North, leveraging his 18 years of experience in marketing, branding, and integrated communications. Mendiratta, who has worked with prominent organisations such as the World Bank and EY, is recognised for delivering impactful campaigns and innovative outreach strategies. His expertise spans government and private sectors, with a focus on branding, creative strategy, and client acquisition.
His appointment reinforces Ants Digital’s commitment to excellence and innovation in digital communications. With his deep understanding of integrated campaigns and digital technology, he is set to drive the company’s growth and strengthen its position as a leader in creating transformative digital experiences.
Ekta Kanchan appointed marketing director at Westin Mumbai Powai Lake
The Westin Mumbai Powai Lake has appointed Ekta Kanchan as Director of Marketing & Communications. With over 12 years of experience, she will focus on enhancing the brand’s visibility through hyper-personalised campaigns and innovative storytelling.
Kanchan’s strategic vision includes wellness-focused initiatives and tech-forward strategies that align with the Westin’s ethos. Her diverse background across hospitality and F&B sectors underscores her ability to create impactful campaigns that resonate with audiences.
Mount Litera Zee School unveils new identity
Mount Litera Zee School has introduced a refreshed brand identity and Litera Nova curriculum, reflecting its learner-centred educational approach. The curriculum leverages neuroscience principles to personalise learning, addressing individual student needs. This rebranding underscores Mount Litera Zee School’s commitment to equipping learners with skills for holistic growth.
Quess Corp’s GTS rebrands and strengthens leadership
Quess Corp’s Global Technology Solutions (GTS), soon to become Digitide Solutions, has appointed Saket Bhatnagar and Paresh Vankar to leadership roles as part of its growth strategy. These appointments focus on expanding AI-driven solutions and strengthening global market presence.
Bhatnagar, with expertise in business innovation, will drive revenue growth, while Vankar will enhance branding and customer engagement through data-driven marketing. This leadership transformation aligns with GTS’s mission to innovate and redefine its market identity.
Isprava Group appoints Amrita Kumar as VP of marketing
Luxury real estate brand Isprava Group has named Amrita Kumar as vice president of marketing. With two decades of experience, Amrita brings a wealth of expertise in crafting impactful brand narratives across industries.
At Isprava, she will focus on translating luxury living into compelling marketing campaigns, strengthening the brand’s position as a leader in exclusivity and elegance. Her appointment underscores Isprava’s commitment to innovation and growth in the premium real estate segment.
Sanchit Sanga joins AdCounty Media as board advisor
AdCounty Media has appointed Sanchit Sanga as its board advisor, in a bid to strengthen its global presence in digital marketing. With over two decades of experience, he has successfully driven growth across Asia Pacific, the Middle East, and Africa, blending creativity with data-driven strategies to foster long-term brand engagement.
Known for guiding high-growth startups and spearheading transformative campaigns, his expertise aligns with AdCounty Media’s mission to develop performance-driven marketing solutions and expand into emerging markets. Sanchit's role will focus on leveraging digital transformation strategies, forging international partnerships, and driving measurable success for clients.
Virgin Music Group partners with Hungama to expand reach
Virgin Music Group has entered into a partnership with Hungama digital media to expand the global reach of Hungama’s music catalogue, including content from SVF, Grassroute, OTV, and various film soundtracks. This collaboration will leverage Virgin’s global distribution network and Hungama’s regional expertise, providing new opportunities for artists and enhancing the exposure of Indian regional music worldwide.
Amit Sharma, country manager of Virgin Music Group India, said, “This partnership will help us introduce Hungama’s music to new global audiences.” Siddhartha Roy, CEO of Hungama, added, “We’re excited to bring Indian regional music to the world with Virgin’s network.”
Not Funny: Funcho’s comedy brand solutions debuts
Collective Artists Network, in partnership with viral comedy duo Funcho, has launched Not Funny, a creative brand solutions company. Led by CEO Mihir Surana, the venture will focus on scripting, talent representation, and brand consultation through the lens of humour.
Combining Funcho’s relatable comedy style with innovative brand storytelling, Not Funny aims to create engaging content across digital and traditional media, leveraging Funcho’s 39.7 lakh YouTube subscribers and 2.8 million Instagram followers.
Supported by Big Bang Social, Collective’s creator marketplace, the newly founded company will connect brands with creators to deliver humour-driven campaigns that resonate with audiences. This move complements Collective Artists Network’s other ventures like Galleri5 and Terribly Tiny Tales.
Indian Craft Brewery teams with 82.5 Communications
Bengaluru-based Indian Craft Brewery (ICB) has partnered with 82.5 Communications for its launch campaign. Offering experiences through interesting beers, including non-alcoholic brews named after mathematician Ramanujan. With beers crafted by brewer Antonio Rodriguez-Giralt and an R&D centre in Belgium, the brewery also features curated culinary offerings led by top chefs.
82.5 Communications is handling ICB's creative duties across digital, radio, and OOH platforms. The campaign highlights ICB’s storytelling focus and deep connection to Indian heritage.
The Logical Indian joins forces with RVCJ Media
The Logical Indian has entered a strategic alliance with RVCJ Media Group, combining its social impact focus with the latter’s reach in entertainment and culture. The companies stated that the partnership aims to redefine digital media by creating entertaining, thoughtful, authentic, and impactful content.
With a combined reach of 4 billion monthly and 55 million followers, the alliance focuses on leveraging technology, vernacular storytelling, and AI-driven personalisation to penetrate tier 2 and 3 markets. This synergy is set to empower brands with content marketing solutions while maintaining The Logical Indian’s editorial independence.
Mohammad Faiz Rehman joins HT Media Group as national head of ad revenue
HT Media Group has appointed Mohammad Faiz Rehman as its national head—ad revenue. Brands like Hindustan Times, Hindustan, and Mint fall under the group’s portfolio, and the company expects these will achieve growth in its digital business under Faiz’s guidance.
With over 12 years of experience in sales leadership, including roles at Paytm, Hotstar, ICICI Bank, and Tata Motors, Faiz aims to enhance advertising revenues and steer the sales organisation’s long-term vision and strategic direction.
PVR Inox appoints Traptika Chauhan as head of agency business and pre-sales
Cinema exhibitor PVR Inox Limited has named Traptika Chauhan as head of agency business and pre-sales. In her role, she will drive strategic agency partnerships, optimise pre-sales operations, and advertiser engagement across the company’s media portfolio.
Bringing experience from roles at Disney+ Hotstar, Paytm Ads, GroupM, and Publicis, Traptika aims to deliver distinctive solutions and revenue growth. Her appointment highlights the company’s focus on collaboration to provide value for advertisers and elevate audience experiences.
Brand Concepts Limited partners with Zepto
Brand Concepts has partnered with quick commerce platform Zepto to offer its licensed brands, including Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale. This move rapidly delivers products such as luggage, backpacks, and accessories, catering to the growing demand for convenience among young professionals and fashion-conscious consumers.
The collaboration aligns with Brand Concepts’ strategy to enhance accessibility while maintaining a premium image. With a projected threefold growth in orders next quarter, the partnership marks a step in expanding its reach through quick commerce, starting with Tommy Hilfiger products. It plans to include more brands across additional cities.
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