BigBasket’s Valentine’s campaign highlights modern dating realities
BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern dating. Conceptualised by Talented, the campaign uses the theme “If they wanted to, they would” to highlight frustrations with delayed relationship responses.
The campaign compares red flags in dating—such as mixed signals and non-commitment—to BigBasket’s fast service, positioning the brand as the “green flag” consumers can count on. Through a series of videos, it showcases relatable moments where people realise they have been waiting too long, juxtaposing these scenarios with BigBasket’s 10-minute grocery delivery.
The campaign aims to reposition BigBasket beyond a grocery service, appealing to a younger audience that values speed and reliability.
PVR INOX launches Valentine’s gamification campaign
PVR INOX has introduced an interactive digital campaign for Valentine’s Day, inviting moviegoers to discover their “love language” through a themed quiz. The initiative, running from 7 to 16 February, is designed to enhance audience engagement by connecting romance with cinema.
Participants answer five film-related questions to determine their love language, with the results linking them to an iconic movie character. The experience includes a shareable component, encouraging users to post their results on social media.
The campaign aligns with PVR INOX’s broader digital engagement efforts, leveraging gamification to drive brand interaction. By integrating pop culture with personalisation, the company aims to enhance the Valentine’s Day moviegoing experience aiming to strengthen customer connection with its brand.
Volvo promotes road safety with Subodh Kerkar
Volvo Cars India, in collaboration with artist Subodh Kerkar, has launched a road safety campaign drawing attention to the neglect of zebra crossings. The initiative, part of National Road Safety Month, transforms a traffic intersection into a work of art to highlight pedestrian safety concerns.
Kerkar unveiled a hand-painted zebra crossing signed with his name, which was largely ignored by vehicles, illustrating how vital road markings go unnoticed. The campaign video, shared on Volvo India’s social media, has gained over 6 million views, sparking discussions on pedestrian safety.
Volvo’s initiative aligns with its long-standing commitment to road safety and aims to create awareness about respecting traffic rules. By merging art with social responsibility, the brand seeks to influence behaviour change and reinforce its advocacy for safer roads.
Hyundai celebrates love with #PickYouUp campaign
Hyundai Motor India has launched its #PickYouUp campaign, focusing on the everyday acts of love expressed through picking someone up. The campaign, running through February, highlights moments such as late-night office pickups and surprise airport arrivals as gestures of care.
In collaboration with storytelling platform Terribly Tiny Tales (TTT), Hyundai has released social media content capturing real-life interactions. Users are encouraged to share their own #PickYouUp stories, with selected submissions featured on Hyundai India’s platforms.
The campaign integrates native content, influencer collaborations, and user-generated stories to engage audiences. Hyundai positions the initiative as a celebration of love beyond grand gestures, aiming to reinforce its brand’s emotional connect with consumers.
Cadbury 5 Star uses ‘uncles’ to disrupt Valentine’s Day
Cadbury 5 Star has launched a new campaign aiming to disrupt Valentine’s Day celebrations by encouraging older men, or “uncles,” to take over the occasion. The brand, known for its tagline “Eat 5 Star, Do Nothing,” continues its tradition of targeting those who prefer to avoid the holiday.
The campaign, conceptualised by Ogilvy, is based on the observation that youth trends often decline once adopted by older generations. Using this insight, Cadbury 5 Star is allocating its entire Valentine’s Week marketing budget to incentivise older couples to go on dates and create romantic content. The goal is to flood social media with their participation, reducing the holiday’s appeal to younger audiences.
Last year, the brand introduced a time-travel hack to help people skip Valentine’s Day. This year, it is testing a social experiment to see if the presence of uncles will make the celebration obsolete. The initiative will include paid promotions for mushy videos featuring older couples and real-world activations encouraging their participation.
Huts and Looms invites customers to share their Valentine's moments
Huts and Looms has launched 'Love Beyond Limits' campaign a Valentine’s Day campaign in celebration of a holistic nature of love. The initiative invites customers to showcase their personal Valentine’s moments by styling their sarees and sharing their photos on Instagram with the hashtag #LoveBeyondLimits. The best submissions will be featured on the brand’s website for a month, allowing participants the chance to become the face of the campaign.
The campaign focuses on inclusivity, encouraging expressions of love beyond romantic relationships, such as friendships, family bonds, and self-love. Huts and Looms aims to create a community-driven movement where every customer feels valued and seen. Alongside this, the brand is offering a special promotion for Valentine’s Day: customers who purchase two sarees will receive one for free. Orders placed between 10th and 14th February will also receive a Valentine’s booklet, featuring surprises and an invitation to join the campaign.
Coke Studio brings back mixtapes for Valentine’s Day
Coke Studio has launched a Valentine’s Day campaign reviving the mixtape as a personalised expression of love. The campaign, conceptualised by Ogilvy, features a curated selection of songs from Coke Studio Bharat, Bangla, and Tamil recorded onto a classic cassette.
Each mixtape comes with a specially designed Coke Studio Cassette Player, reinforcing the nostalgia-driven concept. The initiative aims to reconnect audiences with old-school romantic gestures, moving beyond digital playlists to a tangible symbol of affection.
By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional value of handcrafted musical compilations.
DaMENSCH launches Valentine’s quiz on relationship ‘flags’
DaMENSCH has introduced a Valentine’s campaign inviting couples to take a quiz to determine whether their relationship is a “red flag” or a “green flag.” The interactive experience, available on the brand’s website, offers participants a playful way to assess their relationship dynamics.
The campaign includes a themed Valentine’s Box containing a red or green boxer, matching socks, and a relationship certificate. By gamifying the experience, DaMENSCH positions itself as a lifestyle brand, blending humour and relatability into its marketing approach.
Through this campaign, the brand aims to engage consumers in a lighthearted conversation around modern relationships while promoting its product offerings in a novel way.
Flipkart, SW Network promote 10-minute phone upgrade
Flipkart and SW Network have introduced a campaign for the Samsung Galaxy S25 series, highlighting Flipkart Minutes, which enables smartphone delivery in 10 minutes. The campaign uses a breakup analogy, depicting an old phone as a heartbroken ex, struggling to cope after being replaced. Viral video snippets show the ‘ex-phone’ in dramatic scenarios, generating widespread engagement on social media.
The campaign extends to billboards featuring breakup-inspired shayari, resonating with those who have experienced sudden changes. Influencers have also participated by sharing their own ‘moving on’ moments, reinforcing the campaign’s core message.
Flipkart’s collaboration with SW Network aims to position Flipkart Minutes as the preferred option for quick smartphone upgrades. The campaign leverages humour and cultural relevance to emphasise the speed and ease of the service.
Swiggy Instamart’s InstaTohfa promises quick Valentine’s gifts
Swiggy Instamart has launched the InstaTohfa campaign for Valentine’s Day, offering 10-minute deliveries for gifts like chocolates, roses, and soft toys. The campaign features Bollywood actor Tusshaar Kapoor recreating the classic song “Tohfa Tohfa” as a tribute to his father, Jeetendra.
The ad film showcases Kapoor celebrating love with family members, aligning with Swiggy Instamart’s message that Valentine’s Day is for all relationships, not just romantic ones. A delivery executive joins the festivities, reinforcing the service’s quick delivery promise.
To enhance the celebrations, Swiggy Instamart has introduced The Perfect Match Box, a surprise package of treats for orders above INR 999. The campaign follows previous collaborations with celebrities like Karisma Kapoor and Juhi Chawla to blend nostalgia with brand messaging.
Britannia launches AR-enabled choco frames for Valentine’s Day
Britannia has introduced Pure Magic Choco Frames, an interactive campaign using augmented reality (AR) in partnership with Xtendr. A QR code on the product’s print ad allows users to enter a Harry Potter-themed digital world, where they can choose a Hogwarts house and personalise a message.
The AI-powered AR campaign integrates web-based augmented reality, eliminating the need for app downloads. By merging technology with confectionery, Britannia aims to create a memorable, shareable Valentine’s experience. The product is available for a limited time on Blinkit and select retail stores.
Archies’ #PyarKaOGSolution campaign celebrates legacy
Archies has launched the #PyarKaOGSolution campaign, emphasising its role in Valentine’s gifting across generations. A campaign video contrasts past and present ways of expressing love, showcasing how Archies has evolved from greeting cards to online gifting.
The campaign highlights that Valentine’s Day is not limited to romantic relationships but extends to all loved ones. With the tagline ‘Archies Hai Toh Celebration Hai,’ the initiative reinforces the brand’s presence in traditional and digital gifting spaces. Archies operates 325 exclusive outlets across 66 cities in India.
FNP collaborates with 165+ brands for #PyaarAisaKaro campaign
FNP’s #PyaarAisaKaro campaign has gained momentum, with 165 brands, including Tata Play Binge, Pizza Hut, and The Body Shop, joining within 48 hours. The campaign promotes meaningful gifting and cultural relevance during Valentine’s season.
Strategic partnerships, co-branded content, and social media engagement have amplified its reach. Brands like MakeMyTrip and Giva have used the campaign to drive consumer interactions. FNP continues to lead in the Valentine’s gifting space with high-impact marketing initiatives.
Revaa promotes self-love, wellness
Revaa has launched the ‘Love the Hidden You!’ campaign, focusing on self-care during Valentine’s season. Running from 7th to 16th February 2025, the initiative encourages individuals to prioritise their well-being.
The campaign includes engaging social media content and interactive activities. As part of the initiative, Revaa is offering a Buy 2, Get 2 promotion on reusable period panties, aligning with its focus on comfort and sustainability. The campaign aims to shift the narrative from external validation to self-acceptance and confidence.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
