Unilever won the 'Marketer of the Year in Mobile' title, while Mindshare Apac was awarded the 'Agency Network of the Year in Mobile' award at the Smarties Apac awards announced on 23 August 2013 in Singapore. The awards for mobile marketing campaigns organised by the Mobile Marketing Association is into its ninth year globally. This is the first year of the Apac edition.
From India, entries from Netcore Solutions, PHD, MEC, Maxus and Mindshare Fulcrum won Gold.
In the Brand Awareness category, ‘Active Wheel Rural Missed Call Campaign’ for Active Wheel (HUL) by Netcore Solutions won Gold.
‘Good Life Club’ for Brooke Bond Tea (HUL) by agency PHD India won a Gold in the 'Relationship Building / CRM' categories.
Maxus India's entry ‘Nescafe Moodies’ for Nestle India won a Gold in the 'Messaging' category, while Colgate Palmolive campaign by MEC India ‘How Colgate Turned the Maha Kumbh Mela into the Maha Tech Mela’ won Gold in the 'Location based' category.
Among other winners from the region, 'Coca-Cola - Share a Coke and a Song' was awarded the 'Best In Show' award. Soap Creative and Cherrypicks took home the 'Agency of the Year in Mobile' and 'Enabling Technology of the Year in Mobile' awards respectively. \
View the full list of winners here:
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MARKETING STRATEGY AWARDS |
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Brand Awareness |
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Hindustan Unilever's Active Wheel and netCORE Solutions |
Active Wheel Rural Missed Call Campaign |
Gold |
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Unilever and Profero Shanghai/PHD Shanghai |
OMO Playpal |
Silver |
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Jaguar and Madhouse Inc. |
Jaguar F-TYPE Placement Campaign |
Bronze |
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Lead Generation / Direct Response / Conversion |
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Coca-Cola (Japan) Company, Limited and Bascule Inc. |
Share a Coke and a Song |
Gold |
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P&G Philippines and Mobext |
P&G In-Store Tablet Marketing Campaign |
Silver |
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Relationship Building / CRM |
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Hindustan Unilever / Brooke Bond Tea and PHD India |
Good Life Club |
Gold |
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Dr. Kong Healthy Shoes Shop and The Gravitas Group |
Receipt Builds Loyalty |
Silver |
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Coca-Cola (Japan) Company, Limited and Bascule Inc. |
Share a Coke and a Song |
Bronze |
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Starbucks and Comworks |
Starbucks Singapore App for iPhone |
Bronze |
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Promotion |
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Unilever/Lynx and Soap Creative |
Lynx Lunar Racer |
Gold |
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Colgate Palmolive (India) and MEC India |
How Colgate Turned theMaha Kumbh Mela into the Maha Tech Mela |
Bronze |
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KIA Motors and Yahoo!7 |
KIA Big Shot |
Bronze |
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Product / Services Launch |
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Unilever/Lynx and Soap Creative |
Lynx Lunar Racer |
Gold |
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Samsung Asia Pte Ltd and Starcom MediaVest Group |
Ambush - Samsung Game Changing Campaign |
Bronze |
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CHANNEL / MEDIA STRATEGY AWARDS |
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Cross Media Integration |
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Unilever/Lynx and Soap Creative |
Lynx Lunar Racer |
Gold |
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Samsung Asia Pte Ltd and Starcom MediaVest Group |
Ambush - Samsung Game Changing Campaign |
Silver |
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Hindustan Unilever / Red Label and PHD India |
Health Challenge - 2 Million Brand Evangelists |
Bronze |
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In-App Advertising - Gaming or Other |
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Lifebuoy and Mindshare |
Pac-Man returns with Superior Germ Protection! |
Gold |
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Idea Cellular and Mindshare India |
Hello! Honey Bunny |
Silver |
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Mobile App |
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Hong Kong Disneyland and Green Tomato |
Choose Your Darkside |
Gold |
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Unilever/Lynx and Soap Creative |
Lynx Lunar Racer |
Silver |
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Clear Anti-dandruff Shampoo and PHD |
Clear F1 FantasyChampion Mobile Game |
Bronze |
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Cross Mobile Integration |
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McDonald's Singapore and Airwave |
National Breakfast Day Egg-citing use of mobile |
Bronze |
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Messaging |
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Nestle India and Maxus India |
Nescafe Moodies |
Gold |
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Hindustan Unilever-Sunsilk and Mindshare Fulcrum GroupM |
An Ambient Advertising Model Using Mobile |
Silver |
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Hindustan Unilever Ltd. / Wheel and PHD India |
One Missed Call |
Silver |
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Mobile Website |
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Kimberly Clark - Huggies and Mindshare |
Huggies |
Gold |
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Coca-Cola (Japan) Company, Limited and Bascule Inc. |
Share a Coke and a Song |
Silver |
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Ocean Park Hong Kong and The Gravitas Group |
Take You to the Pole |
Bronze |
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ENABLING TECHNOLOGY AWARDS |
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Innovation |
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Ben & Jerry's and InMobi and Mindshare |
Ben & Jerry's Cone & Get it |
Silver |
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Location Based |
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Colgate Palmolive (India) and MEC India |
How Colgate Turned theMaha Kumbh Mela into the Maha Tech Mela |
Gold |
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Hong Kong Disneyland and Green Tomato Ltd. |
Choose Your Darkside |
Silver |
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Cisco and Mindshare |
Connect the Unconnected |
Bronze |
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mCommerce |
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Starbucks and Comwerks |
Starbucks Singapore App for iPhone |
Gold |
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McDonald's and Mobext |
McDonald's Ang Pao Mobile Coupons |
Silver |
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Video / Rich Media |
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Vdopia and Vdopia Inc. |
Audi A3 Mobile Campaign |
Silver |
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Kellogg's India and Mindshare India |
Kellogg's Chocos mAD Calls™ |
Bronze |
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P&G/Gillette and Mediacom |
Gillette Williams F1 |
Bronze |
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