Moves and wins roundup: Week of 21 Oct

Viva ACP appoints Anil Kapoor as brand ambassador

Viva ACP, the manufacturer of aluminium composite panels, has appointed Anil Kapoor as its first brand ambassador. This partnership marks a milestone for the ACP industry, establishing Viva as the first brand to collaborate with a celebrity of Kapoor's stature. With over two decades of experience, Viva ACP offers high-quality cladding solutions known for their innovative technology, including a 4 colour coating system.

The company provides over 500 shades, appealing to architects and designers across various industries. Anil Kapoor will promote Viva’s products assuring accessibility and style along with sustainability and advanced technology.

Hashtag Orange wins creative mandate for KKC

Hashtag Orange has secured the creative mandate for The Krazy Kebab Co (KKC), a new brand under Sky Gate Hospitality, which also owns Biryani by Kilo and Goila’s Butter Chicken. The agency will manage the complete brand identity, including tagline, packaging, and communication across various media. The new tagline 'Wayyy Too Krazzzyy' has launched with a series of films and influencer activities online.

KKC offers a diverse menu that includes Spicy Korean Chicken, Southern Chicken Popcorn, and Chicken Seekh Kebab, blending traditional Indian kebabs with popular fried chicken options. Hashtag Orange aims to reflect the menu's unique offerings through its marketing efforts.

Sonam Gautam joins FCB Interface as creative head

FCB Interface has appointed Sonam Gautam as head of design and executive creative director. She transitions from her previous role at Good Glamm Group, where she shaped the creative direction for beauty brands, including MyGlamm and Manish Malhotra Luxury Makeup. 

With over 16 years of experience, she brings expertise in luxury and beauty, having worked with brands like Pantene, L'Oréal, and Maybelline. At FCB Interface, Gupta's design-first approach is set to enhance the agency's creative output.  

Upasana Naithani joins FCB Kinnect as senior vice president for West

FCB Kinnect has appointed Upasana Naithani as senior vice president (west), signalling a strategic push in the western market, where the agency holds its largest clients. She joins from Wunderman Thompson, bringing extensive experience in scaling businesses, fostering collaborations, and driving creative growth. In her new role, she will focus on expanding FCB Kinnect’s Mumbai client base and leading strategic initiatives.

With over 15 years of industry experience, Naithani has worked with prominent brands like Spotify, Flipkart, and Unilever. Her work has earned accolades, including Effies and Abby Awards. She brings valuable expertise in integrated creative solutions to enhance FCB Kinnect's market leadership.

Naren Patel joins OOH Capital

Naren Patel has joined OOH Capital, a global Out of Home advisory company, after his tenure at Primesight. He served as managing director of Primesight from 1995, during which he floated the business on the London Stock Exchange. Following its sale to STV, he led a management buyout, focusing on growth through acquisitions and organic development. In 2018, Patel sold Primesight to Global Radio and exited the company in 2020.

Patel has a strong commitment to enhancing ethnic diversity in the media sector. In 2018, he founded Media for All, which supports Black, Asian, and other ethnic minority talent in media and advertising. He also chairs the advertising charity NABS and received the World Outdoor Leadership Award in 2018.